Many email marketing services seem similar on the surface, but a closer look reveals myriad differences. In this GetResponse vs. MailChimp comparison, discover where each service excels and falls short.
Designs & Templates
With email design, both GetResponse and MailChimp offer hundreds of easy-to-use templates with plenty of customization possibilities. Both services also emphasize responsive email design, a design type that ensures that newsletters look great and read well on a variety of mobile and desktop email clients.
GetResponse also offers a distinct landing page feature that allows you to build and publish landing pages for each marketing campaign in only a few minutes. Since these landing pages excel at generating leads, these pages can offer email marketers a serious advantage over the competition.
Also known as A/B testing, split testing allows you to try different versions of the same newsletter, with each iteration demonstrating alternate subject lines, formats or images. GetResponse and MailChimp both feature split testing, but the latter has limited functionality. While MailChimp allows you to test only two versions of an email campaign, GetResponse lets you test up to five iterations. For companies that need to test the response to multiple components of an important marketing email, GetResponse is the winner here.
One of the most important features for email marketing services, an autoresponder allows you to set up automated emails that subscribers receive when they perform certain actions or carry out specific behaviors. Unlike many email marketing services, GetResponse and MailChimp offer fairly comprehensive marketing automation. Both services allow you to set up autoresponders to email subscribers when they first sign up, to follow up on purchases, and to generate leads based on subscribers' interactions with your company's website.
Analytics are the keys to making sure that email campaigns achieve their goals of opens, click-thrus and lead generation. GetResponse offers straightforward analytics to track the basics. The service also allows you to take results-based actions, such as adding nonresponsive subscribers to segmented email lists.
MailChimp offers even more comprehensive analytics, allowing you to track individual subscribers' responses and move either active or nonresponsive subscribers to segmented lists. This service also features click maps, which show where subscribers clicked the most within each email campaign, as well as a handy campaign reach chart that shows the total opens, shares and click-thrus for each email campaign.
Email campaigns that go straight to subscribers' spam folders mean wasted time and lost business. Fortunately, GetResponse and MailChimp feature spam testing to help you send your marketing emails straight to the inbox. GetResponse analyzes emails and provides you a spam score to ensure that your marketing emails get to their destination. MailChimp performs a spam test to make sure various email clients won't flag messages as spam.
Not all email marketing services offer free versions, but both GetResponse and MailChimp provide free trials. For GetResponse, the free trial lasts only 30 days. After that time, pricing starts at $15 per month for 1,000 subscribers. When your company uses MailChimp, it can take advantage of the service's free Starting Up level for an unlimited time. Pricing for MailChimp starts at $20 per month for 1,000 subscribers at both the Growing Business and Pro Marketer levels.
Weighing the Pros & Cons
For GetResponse vs. MailChimp, some clear pros and cons stand out. For GetResponse, the greatest features are its landing page creation and extensive autoresponder capabilities, while the drawbacks are the service's limited individual subscriber metrics.
For MailChimp, the most significant benefits are comprehensive campaign analytics and integrated marketing automation, while the disadvantages are the service's higher pricing and lack of features for the free version. Depending on the needs of your business, one of these services may be the ideal choice for managing your email marketing efforts.