Pricing Plan Options
- Pros: A free 30-day trial lets you test out the platform's capabilities. The first tier, which is $19 per month, allows unlimited emails for up to 500 subscribers per month. Prices rise all the way to $149 per month for up to 25,000 subscribers.
- Cons: You can't start a free trial without giving up your credit card information. If you don't like the service, you'll need to go back into your account to remove your payment information before the end of the month.
- Pros: It's free to send up to 12,000 emails per month to 2,000 subscribers, making Mailchimp a good low-cost marketing solution. You won't be asked for credit card information or to opt into a service agreement. Payment plans include a monthly option as well as a pay-as-you-go feature.
- Cons: The free version does not include marketing automation options, technical support, or geographically targeted delivery. Additional features, including performance metrics, cost as much as $199 per month.
Template Choices for Beginners
- Pros: AWeber offers more than 700 mobile-optimized templates for both email marketing and newsletters, along with 6,000 stock images. Hosted images mean you won't need to sacrifice quality to make your pics fit.
- Cons: Templates require some HTML experience, which is a significant barrier if you have little to no coding experience.
- Pros: Drag-and-drop editing makes it easy to add pictures and other content to templates. The in-app photo editor allows you to re-size images without needing a third-party program to do the job.
- Cons: Mailchimp lacks true turn-key templates that allow you to start email campaigns with little to no customization.
Customization for Advanced Users
- Pros: You can work with AWeber's design team to create your own emails and newsletters branded for your business. You can also create your own PDF document and send it to the design team for conversion.
- Cons: You only get two rounds of revision to get your branded campaign right, so make sure you and the design team are on the same page.
- Pros: Sign-up forms have 30 fields to choose from to help maximize conversion rates with subscribers. You can test different subject lines with multivariant reports to gauge open rates within given campaigns to cut the fat and improve performance.
- Cons: Mailchimp does not offer advanced customization for emails or newsletters in terms of branding and appearance. Access to Mailchimp Delivery API for targeted e-commerce mailers and personalized messaging carries an additional monthly cost.
Customer Service Features
- Pros: The website has a repository of answers to frequently asked questions, including video and free webinars. You get live customer support anywhere in the world with domestic and international calling options as well as a click-to-chat option.
- Cons: Hours of operation for live customer service could mean you'll need to wait overnight if a technical problem occurs after the close of business. There are no international hours of operation for offshore users.
- Pros: Highly targeted customer service allows you to get to the right person the first time. Tutorials and reference articles can help you solve many problems without live support.
- Cons: There's a 24-hour waiting period to reach a live person for help with technical problems.
Campaign Analytics and Auto Responders
- Pros: You can view all upcoming emails and broadcasts from a single dashboard on your smartphone. The system allows tracking of revenue from email campaigns, including open rates and message sequencing for new subscribers. Schedule times for autoresponders based on your lead nurture funnel.
- Cons: AWeber does not integrate into other web services that you may use for marketing automation. It must operate as a standalone platform.
- Pros: You can get heatmap analytics showing where customers click to see your best-performing links. You can also send different messages to those who opt-in and those who have yet to click. Mailchimp utilizes a visual interface, including graphs, as opposed to raw numbers. It also integrates with other marketing platforms, which lets you store list data elsewhere.
- Cons: Access to these features does not come standard and can require a substantial monthly investment to leverage.
Email marketing is still a valuable channel for both B2B and B2C companies across the country. Using the right campaign platform for the web could be the choice that takes your next promotion well into the green.