Webinars are growing in popularity for education and training. They let you host seminars with visuals and audio, field questions, and get attendee feedback. Even more, they are inexpensive compared to live events and can reach people across the world. As the software improves and becomes more economical, businesses are looking at webinars as a way to conduct meetings and hold training sessions. With a little imagination, webinars can generate a profit for your company. Most webinar services are starting to accommodate businesses with features to help you discover leads among your attendees. Below are ten ideas for turning your webinars into moneymaking endeavors.
1. Charge: This is certainly the most obvious way to monetize your webinar, although payment is not appropriate for every occasion. Should you decide that you want to charge, you can find webinar software that also processes payments for you. In addition to charging by individual webinars, you can make them a benefit for upgraded service plans.
2. Host demos to promote your product: Demos can work in two ways. First, they show off the features to potential customers. Some people find messing with a two-week trial frustrating or intimidating, especially when a clear demonstration by someone who knows the system takes less time and shows the product or service at its best. Second, it helps customers who already have the product or service see how to get the most out of it.
If you select a webinar service that streams videos, you can even demonstrate physical products. Just make clips of the product going through its paces for the presenter to incorporate into his or her presentation.
3. Announce a new release: Sending out a press release or posting pictures can only do so much. A webinar lets you show your new or upgraded product in action. Not only can you demonstrate the features, but you can also get audience reaction and field questions. Like with demos of your current product, product-release webinars are especially useful for people who are unable or unwilling to sign up for a trial or go to a store to check it out in person.
4. Generate leads: People who are willing to put time into attending a webinar are genuinely interested in the product or service. By requiring registration, you can get their contact information. Most webinar services have customizable registration forms, so you can ask other questions to determine which attendees are the best prospects. A few platforms have additional features specifically for targeting the best leads.
5. Conduct market research: There are a few ways to do this. First, during a demonstration, you can include surveys and polls to determine which features customers like or want to see. Second, if you are planning a new product or service that addresses a problem or issue, you could hold a webinar on the issue itself to introduce your solution and get popular reaction.
6. Build customer loyalty: Host customers-only webinars to demonstrate special features, provide sneak peeks for upcoming additions or show how to use the software, product or service at an advanced level. Perks like this build customer confidence and help users learn to use your product better, which increases their chances of staying with your company.
7. Build your reputation as an expert: By presenting an educational webinar, you can show off your expertise in a particular area. As long as you present accurate and useful information, you will build your reputation and the sense that you can be trusted. Even if you don't promote your products, when those attendees are ready to buy, they will remember you or your company in a favorable light, which could lead to a sale.
8. Promote your company's overall reputation: People don't just turn to a particular company for its technical expertise. Use webinars to enhance your company's overall reputation. For example, an investment company might host a webinar on health or lifestyle issues. A local business might host a webinar to call awareness to an issue in its neighborhood. Many businesses contribute to charities; a webinar about the charity can show your business in a positive light while helping gain that charity valuable exposure.
9. Create content-rich publicity: People tune out ads and commercials, but if you give your viewers content they can use, they will remember your business. Webinars go beyond videos for providing useful content because they are interactive. With polls and Q&A features found with most webinar platforms, you can direct your content to suit the needs of your audience, making it more likely they will pay attention and trust you.
10. Edit for highlights and post on social media: Most webinar services allow you to record your session and download it for editing. No rule dictates that you post the entire thing. Break it up into mini-sessions that cover a single topic or include only the highlights. Post these on your social media. Smaller videos are more likely to go viral.
Webinars provide a terrific platform for spreading information and making connections with people across the world, but with a little imagination, they can generate profit as well. As you plan your next or first webinar, keep our moneymaking tips in mind for a webinar that can help your business.