The prognosticators have long predicted grandiose trends in the changing eCommerce landscape. The extravagant promises combine with statistical facts to become a future that includes no longer needing a wallet, never having to leave your house and the brick and mortar store on a path toward irrelevance. Thanks to an explosion of technology in the past decade, many of those predictions have shown paths to the present reality. Bandwidth and performance continue to grow exponentially while costs go down, giving established businesses and startups alike opportunities to try new things and take more risks. eCommerce software has matured at such a drastic rate that it is no longer a barrier to entry.
Among the flurry of information overload, what is hot now? No surprise, it s mobile commerce and social media.
Not so long ago it was generally considered smart to develop a mobile app for your business. In addition to that, your website needed to be mobile friendly. Going beyond friendly meant developing an entirely separate version of your site intended explicitly for mobile devices.
Today, you are mobile ready or you aren t serious about eCommerce.
If you don t offer your customers a mobile version of your software solution or a site that is mobile ready, you are going to lose them. Fail to facilitate these trends and your customer will find somebody who will. It is as simple as that.
Every month the active mobile market increases, with companies vying for customers attention and business. They are relentless in their pursuit to gain trust. This happens in the most immediate way possible through mobile phones.
Mobile eCommerce has a massive growth trajectory. Improved security measures and multiple authentication levels leave shoppers with little to worry about. Mobile devices are increasingly the first screen we look at when we wake up and the last one we view before turning in. The more time consumers spend on their mobile devices the higher the purchasing trend.
Apple s iTunes service is a great example. It is platform agnostic and makes movie rental, music and app purchases simple. Connecting all media to every device in the family assures nobody is left searching for his or her media. The astounding success of iTunes as an eCommerce platform was a primary reason Apple Computer changed its name to Apple in 2007. The convergence of media and purchasing habits from the desktop to the mobile device was a key reason for this significant branding decision.
Social Media Not Just for Kids, for eCommerce Too
How often are you notified of an incentive from Twitter or Facebook? Look at messaging from companies like Groupon and Nomorerack pitching incentives for sharing, liking and retweeting. Every other TV commercial points out how to find them on Facebook or hashtag them on Twitter. If it were a fad, it would have ended by now. Social media marketing is everywhere, and it is growing because it works. Marketers will get smarter in ways that make social media an even more efficient means of conducting eCommerce. You should, too.
An effective combination of customer engagement, enticing offers and personalized messaging is critical to being a part of the growing eCommerce trend that s gone fully mobile.