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Social media is a diverse area of internet marketing services that allows you to target certain audiences and engage with them in ways that aren't available with traditional marketing services. It is a great way for you to reach out, directly connect with your audience and increase your local internet marketing efforts. Many online marketing companies offer social media services as part of their marketing options or will help you run your social media accounts in conjunction with an online marketing campaign.

A dynamic social media marketing plan can help increase your business's reach reputation in your target market. Social media is a catchall term for a variety of popular platforms, including Facebook, Twitter, Google+, Pinterest and YouTube, that can help you interact with consumers.

When you're using social media to help your online marketing, you'll want to consider three things: your social media plan, the tone you want to convey and the social platforms you'll use.

Social Media Plan
When beginning a social media campaign, a lot of business owners go into it with a "shoot, ready, aim" mentality. They create social media sites and start posting whatever they think will be funny, clever or slightly related to their area of business. The truth is this method is the fastest way to put off potential clients.

Though social media is a causal way to interact with your audience, you still need to have a clear social media plan and a goal that you want to achieve through social media. Are you looking to give your audience more information about your products? Do you want to give customers a way to provide feedback on your products or services? Make sure you know the answer to these questions before you start using social media. Developing a social media plan before you start will save you time and help your business get results.

Tone
The tone you use plays a big role in your social media presence. Make sure you understand and speak to the audience you are writing for. The type of company you have will determine what tone you use when you developing your best online marketing plan. For instance, a doctor's office will use a tone much different than that tone of a tattoo shop or restaurant would use. Use your tone to project the image you want your potential customers to see.

When you are using social media as part of your internet marketing services make sure to follow your industry's standard best practices. Just because social media platforms can be a way for your customers to access you does not mean you should be sloppy. 

Social Platforms
Each social media platform comes with its own advantages, limitations and unique traits. Make sure you modify your message to fit your platform. For instance, may want to use social media to pass on information about an event or sale your business is having. For Facebook, you would want to use a conversational tone and provide a link, which will populate a preview screen for your audience. On Twitter, you are limited to only 140 characters, so make sure each one counts. LinkedIn is for professional uses, so keep your tone formal and less chatty. A fun and challenging aspect of using social media for internet marketing services is to transmit the same message in a variety of ways.

No matter which platform you are writing for, make sure to write using good punctuation and spelling and keep your posts free of slang. Simple mistakes can quickly turn your audience away from you. Spelling mistakes make your business look sloppy and slang appears lazy. Social media is one face of your brand that is just as important as your brick and mortar store. Make sure you are putting your best forward.

Social media services can increase the reach of your local internet marketing plan and help you interact with your audience in ways that traditional marketing services do not allow. As long as you keep best practices in mind, such as carefully developing a plan, using the correct tone and being mindful of the purpose of various social media platforms, your social media campaign can be a huge asset to your internet marketing efforts.

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