Pros / The website designing interface is easy to use. It allows for full creative freedom.

Cons / Many key features require a premium subscription.

 Verdict / The drag-and-drop design format is as good as they come, meaning you can control the look of your site, even if you don’t know anything about coding.

Wix is a blog platform that makes the aesthetics of your blog or website a priority by featuring the most hands-on design interface among all the platforms we reviewed. Wix’s design tools allow you to drag and drop any element on your site, giving you direct feedback as to how your site will look. This interface, paired with the essential tools for managing and promoting your blog, have earned Wix our Top Ten Reviews Bronze Award.

Design Tools

Wix takes the need for online coding out of designing the look and feel of a website or blog. While other blog platforms feature a similar format of drag-and-drop designing, most still limit some aspects and don’t allow you to change certain things about a chosen template. When designing with Wix, nothing about your site has to conform to the template, allowing you full freedom to even design a site from scratch. The adding and placement of images, buttons, widgets and text boxes is effortless and allows you to be creative and have fun with designing your blog. The interface also allows you to switch to a mobile window where you can change how your site will look on a smart phone.

Site Management

After making the finishing touches on your blog, you actually have to run your blog. Wix comes with the necessary features to manage your site, though they do tend to take a backseat to the design aspect of the platform. Your dashboard features modules that can be added or removed, some of which you can only access if you have a paid premium membership to the service. Nearly every essential app requires a premium subscription in order to unlock its full potential. For example, comment moderation in the free version is basic, only allowing you to deleted unwanted comments. Your site will also feature in-house Wix ads unless you upgrade. With a premium subscription you can connect your site to your custom domain, and if you upgrade, you can buy a domain name through Wix.

The ability to manage your site from a mobile platform is lacking. There is no dedicated app and the mobile browser version of the platform is hard to navigate. The mobile site does not support customizing the site.

Promotion

As with many of the management tools, a few of the essential promotion tools are behind a paywall. However, the visitor analytics app offers impressive stat tracking capabilities, including a breakdown of where your visitors are coming from, right down to their approximate location on Google Maps. It sorts information in helpful points, such as bounce rates (or the number of users who only viewed a single page of your site then left). You can also see if your traffic is accessing your blog mostly from computers or smartphones.

While many blog platforms allow you to set up an email subscription for readers, Wix features an intricate automated email feature that lets you send correspondence to your readers, customers and site members for any number reasons, including sending an automatic “Thank You for Subscribing” message.

Help & Support

If you get stuck while using Wix’s interface, the most efficient avenue to contact support staff is through a ticket system detailing your specific issue. You can speak to an agent by calling the company's toll-free customer support line. In addition, you can search through the platform’s extensive help center, which contains help articles from both developers and other users. 

Summary

Wix’s design interface is fun and easy to use. It’s easy to imagine spending hours fine tuning every corner of your site and having fun doing it. Wix only falls short of our top blog platforms because the management and promotion features are not as easy to use as the design aspects. Plus, many features require a premium subscription. This is an ideal platform if the aesthetics of your site is your main priority.

Specifications and Benchmarks

Help & Support

Support Platform
Support Ticket
Starter Tutorials
Help Center
User Forums
Developer Blog

Site Management

Comment Moderation Tools
63%
Mobile Access
31%
Search Box
Archive
Monetization
Subscription
Free w/ Premium

Promotion

Promotion Rating
100%
Stat Tracking
100%
SEO Tools
Custom Domains
Free Domain

Design Tools

Ease of Use
77%
Post Customization
100%
Media Embedding
100%
Template Quality
100%
Free Templates
Premium Templates Available
Widgets