PROS / This website design software offers excellent analytics and marketing tools.
CONS / You cannot export the website if you later go with a different host.
VERDICT / Despite the limited number of templates and webpages allowed, Strikingly offers useful web design software with a solid set of tools, comprehensive analytics and unlimited plans. It's worth considering, especially if you favor the more modern, single-page design.
If your business has a narrow focus and your website doesn't require multiple webpages, Strikingly is an excellent choice for web design software. It favors a single-page, scroll-down design that's become popular for some business sites, especially those focused on services as opposed to products. However, you can create attractive multiple-page websites using this platform as well. The marketing tools are comprehensive, and the unlimited storage means that even if you have fewer pages, you can still have excellent information, including video, without concern for space.
Strikingly was not particularly difficult to use, but, still, it wasn't the easiest website design program we tested. One drawback is the limited number of templates – 40 – as opposed to hundreds of others that other web design software services offer. Nonetheless, you can customize the templates.
If you favor the single-page, scroll-down design, you'll find templates that are easy to use. If you need more pages, the menu lets you pull sections off the single-page site and recreate them as separate pages, or you can design completely new webpages. One issue to be aware of with Strikingly, however, is that once you have designed the website, you cannot export it to a different host.
The analytics section of this web design software is top-notch. It offers its own proprietary analytics tools to complement those of Google. The marketing features are excellent as well. Strikingly offers an easy way to submit your website to search engines. Of course, it has places for metatags, which assist in search engine optimization, as well as custom branding so you can personalize the website to suit your business rather than promote you as a Strikingly customer.
If you sell products or services on the website, you have some options. You can integrate PayPal buttons, but if you have many products, you can use the shopping cart feature that comes with the program. There are other eCommerce programs that work with Strikingly as well.
Strikingly's plans offer unlimited storage and unlimited bandwidth, making them a good choice for websites that feature a lot of video, high-resolution images or downloadable products. One drawback, though, is that it only allows 20 pages per site. This is adequate for most service-oriented websites, but it might not suffice if you have a lot of information or products that need their own pages.
The paid yearly plans come with a free custom domain, but no personalized emails. If you want website-branded email addresses, you need to purchase them separately from either your domain registrar or through G Suite.
Strikingly offers a number of different ways you can access help resources with its software. First, you can take advantage of a setup wizard that walks you through the website-building process. Second, the support section contains videos and tutorials, which you can access from the control panel. If you need more specific help, you can contact support via live chat or email, or ask on the forums. Strikingly offers priority service for some plans.
Some businesses might balk at only having 20 webpages to their site, but the trend is toward minimalism and scrolling. Strikingly offers sound website design software combined with unlimited hosting to help you create a clean, easy-to-follow website. Its marketing and analytics tools help you get noticed as well.
Contributing Reviewer: Karina Fabian