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Wix Unlimited Review

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PROS / This website creation provider offers more templates (500+) than any other website builder we reviewed.

CONS / Wix is one of the only programs that does not offer live chat.

 VERDICT / The extensive templates and marketing features, plus the proprietary shopping cart, make Wix one of the top choices for building a business website.

Wix is one of the fastest-growing web page creators. Each time we review this website creation software, we find it has improved its templates and services. It's little wonder, then, that it earns the Top Ten Reviews Silver Award.

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We were impressed by the colossal number of mobile-responsive templates, its hosting plans and the excellent number of marketing features. Its lack of proprietary analytics and live chat lowered its score, but overall, Wix is one of the best website creation software applications for building a business website.

  1. This score reflects the software's usability.
    Higher is Better
  2. 2 Wix
  3. 94%
  4. 92%
  5. Category Average

Design & Multimedia

This website creator walks you through the site-creation process. First, you choose a theme based on your specific industry or area of business. There are over 500 themes to choose from, which is the highest number of templates offered by any of the web creators on our list. There is an extra charge for some of them, however.

Wix offers high-quality templates, many of which are mobile responsive, an important consideration, because digital shoppers are increasingly using their mobile devices for researching and purchasing products. If you find one template does not fit your needs, you can change it without losing your content.

We awarded Wix an Ease of Use score of 92%. Drag-and-drop capabilities make it easy to customize the website, but if you have coding experience, you can also use the HTML/CSS editor.

You can upload images or pull them from the free image gallery. A fully featured image editor makes it easy to customize images to the needs of your web page. If you have pages you'd like kept private, such as for employees or special customers, you can password-protect them.

Marketing Features

This website creator offers all the marketing features we looked for. It allows you to input metatags to help with search engine optimization, and you can submit your site to search engines through the software, although it does not do so automatically, like some of the website-building software on our lineup. In addition, to help you establish a foundation of new readers and possible customers, you get $100 in ad credits when you sign up. Wix changes the amount of promotional ad credits they offer fairly often. We've seen them offer up to $300 in credits with Bing, Yahoo and Google.

Wix received an Analytics score of 73%, which was lower than Weebly and Squarespace, our other two award winners. The reason for the lower score is because Wix uses Google Analytics only to provide feedback about who is visiting your sites. Companies that offered proprietary analytics in addition to Google Analytics, received a higher score, because they provide additional insightful information about your visitors. And while Wix doesn't provide its own analytical tools, Google provides helpful information, such as page views, unique visitors, top pages and search terms.

If you have items to sell, you can either create your own sales pages using the PayPal-enabled purchase or donate buttons, or you can use Wix's proprietary shopping cart. The shopping cart is, of course, your better option when you have more than a few items for sale, because it offers extra features and added convenience. If your business depends on foot traffic, you can integrate with Google Maps so customers can easily find you.


The most popular Wix package is the Unlimited plan, which is the plan we reviewed. The Unlimited plan allows for 10GB of storage and unlimited bandwidth, which is sufficient for most small businesses that don't utilize a lot of video or image storage.

You get a year's worth of hosting for one personalized domain name but not an associated email address, unless you pay extra. You can only build one website on this website creation program with this plan, but you may have as many pages as you desire.

Help & Support

The tutorials, both video and written, are extremely helpful. There is no live chat, but you can contact support via email or phone. In addition, you can ask questions to other users via the support forums. If you have special issues or are looking for some ideas to buff up your site, the forums also provide peer support.


Wix offers an excellent selection of premade templates to help you develop an attractive and useful website. The SEO and marketing features are strong, and it comes with its own shopping cart. This service still lacks some features, such as proprietary analytics, but overall, it is an excellent choice for building a high-quality, mobile-responsive business website.

Contributing Reviewer: Karina Fabian

Wix Unlimited Visit Site