CJ Affiliate by Conversant, formerly known as Commission Junction, is a global affiliate marketing service that offers a variety of affiliate services, including an exhaustive list of pay per action, or PPA models, publishing models and ad types. CJ Affiliate works to include only serious, reputable affiliate publishers in their network with a robust application process and publisher contract. Notably, this company only offers affiliate marketing services.
CJ’s affiliate marketing service supports all the main types of publishing models, including email and pay per click (PPC) campaigns, as well as social models and standard blog and content publishing. This ensures that your products are potentially exposed to the widest number of qualified publishers who can in turn promote your business across the widest possible audience. It's important to note, however, that all social networks and platforms have their own regulations surrounding the posting of affiliate links.
CJ Affiliate offers a variety of pay per action models, but access varies, depending on the package and level of service you choose. The standard model is pay per sale, where you're charged a percentage of every sale made. They key is striking the right balance between optimizing your profits and offering a commission that's attractive enough to draw the best publishers.
With a custom service package, CJ Affiliate also supports most other pay per action models, including CPC and cost per pre-defined action, like an eBook download or a newsletter signup. If you've got a tailored plan, you can even choose to add cost per 1,000 impression (CRM) models. They also offer Site to Store, which tracks offline sales back to the affiliate publisher that prompted the customer to make the offline purchase.
This affiliate marketing service is versatile enough to support all the standard ad types for mobile and desktop. There’s a range of advanced ad types too, such as dynamic ads, pop-ups, pop-unders and product catalog links.
One of CJ Affiliate's strengths is its robust reporting and tracking functionality. As well as standard day, week and month views, you can also get real-time reporting, so you can see what's happening on your account as it occurs. You can monitor or compare multiple channels, including mobile and desktop, as well as individual products, categories and actions.
Unless you've chosen a full management service, you can also choose how long each tracking cookie remains active, between 1 and 180 days.
Like most affiliate marketing services, CJ Affiliate offers a bare bones pay per sale service. There are all kinds of add-on packages that you can purchase on top of your base plan to access more services. You can also negotiate a tailored service plan or choose a full management service. Regardless of the plan you go with, CJ Affiliate handles all publisher payments. Just remember that this company is not a one-stop marketing solution. They don't offer other marketing services.
There's a solid customer support system in place, with phone and email options. CJ Affiliate offers robust fraud prevention, with a Network Quality Team monitoring affiliate behavior. You also have the option of reporting suspect affiliate behavior from your dashboard.
CJ Affiliate by Conversant is a solid affiliate marketing network, with a wide range of options to cater to businesses of every size, whether you're selling physical or digital products. They don't offer extra marketing solutions, but keep their focus firmly on affiliate marketing.