PROS / Linkshare's appealing features are great for drawing in customers.
CONS / Commissions earned on LinkShare are not as high as we found on other sites.
VERDICT / This service provides an excellent selection of merchants and is a desirable option for affiliates.
Editor's Note: This review has been removed from our side-by-side comparison because it no longer ranks as a top 10 product. The original review is below, but check out our current top 10 about Affiliate Marketing Services here.
As a LinkShare affiliate (publisher) you will have access to a broad assortment of advertisers that will help you earn commissions from your website traffic. In comparison to other affiliate marketing services, LinkShare offers comparable features and options.
BentoBox is a feature created by LinkShare that provides users with more variety in their applications, designed to increase traffic and keep customers shopping longer, thus increasing commissions. BentoBox allows publishers to create tracking links that will take customers to a product on an advertiser’s site with just the click of a button. Cookies will still be tracked and commission will still be earned, the publisher simply makes their job easier. Another BentoBox feature is the easy creation of coupons -- publishers can offer coupons from specific advertisers to promote more traffic to those sites and again, earn more commissions.
LinkShare provides reports that are kept up-to-date providing near real time data and information feeds. The data generated can be customized to fit the publisher’s needs. Although LinkShare does not offer the quantity of options that other affiliate marketing companies offer in the reporting category, you will most likely still find the information you are looking to generate.
Ease of Use
Signing up for the LinkShare website is easy and can be completed in three short steps. The first step is entering company and account information. They require your social security number or business tax ID number for legalities and payments in this section. The second step requires publishers to enter their website information for LinkShare to review and approve.
The LinkShare website is well designed for easy navigation and functioning abilities. It is aesthetically pleasing with a grey, red and black color tone. Links are found at the top of the website and account center that will take the user to a specific function or feature. We found that while using this website for the first time we had no problems finding products to promote and were able to pull reports concerning our account very easily.
The LinkShare website is very user-friendly and provides publishers with a large selection of search options. Publishers are able to perform simple or advanced searches for categories, products or advertisers they hope to promote on their site.
Help & Support
LinkShare supplies their publishers with a Help Center that provides a central location for customer support, information, tools, promotions, products and services. Publishers are provided with a toll-free phone number and an e-mail address to contact a customer service representative for inquiries dealing with LinkShare affiliate or account services.
After calling the toll-free phone number regarding the account features, we reached a customer support representative within a minute. The customer support representative was able to answer some of our questions regarding the account and asked us politely to “hold” as she searched for the answer to others. Overall we felt that the customer service provided the options users look for in a good customer support team, support through email or over the phone.
If you chose to be a publisher with LinkShare, this company will provide well known advertisers for you to work with as well as great customer service. LinkShare is constantly striving to create better features for their publishers that will bring in more commission. Check out the commission rates from other companies before you commit yourself to LinkShare.
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