PROS / You can simply drag and drop elements during email and newsletter creation.
CONS / Sent emails are often delayed.
VERDICT / Benchmark's clean and intuitive interface makes it good for new users of email marketing services, but it is missing some key design elements, and you can't easily resize images in its editor.
Benchmark is an email marketing service with an intuitive design, which is particularly important when you are new to creating email campaigns. You can quickly and easily drag and drop elements as you edit the included templates. Benchmark isn't without its issues, though.
When we sent test emails through Benchmark to several email clients, most of them arrived in the inboxes successfully, but not when we expected them. The review period was much longer than we anticipated, so our email blasts didn't arrive at the specified time. Also, not all of the emails we sent were received. Those we sent to Gmail, Yahoo and Outlook arrived, but not ones we sent to the Zoho email client.
Creating an email in Benchmark – whether you prefer to write your own HTML code or use one of the included templates – is easy. The email marketing software takes you through each step as you set up scheduled emails, autoresponders and surveys. The drag-and-drop method of adding elements, such as images or buttons, makes it incredibly simple to create a promotional email or newsletter campaign.
You can customize sign-up forms with your own fields, which allows you to collect information other than standard contact information from your new subscribers. The editors lack some design features, though, such as popular header styles, and we weren't able to find a way to easily resize an uploaded image, so your emails may not look exactly the way you want them to.
Like the best email marketing solutions available, Benchmark offers you the ability to track your email campaign's efficacy. You can see whether your subscribers open your emails, click on links or forward your emails or if your sent emails bounce.
Benchmark's support team is available by phone and email, or you can look through the knowledgebase on its website to find an answer to your question. However, its email creation process is all do-it-yourself – Benchmark doesn't offer professional design services.
Benchmark's interface is intuitive for any user, regardless of whether you've created an email campaign before. You need to set aside enough time for the review process, though, to ensure your emails are delivered on time, and a few omissions keep it from being as convenient as the best email marketing services.