PROS / GetResponse suggests the best time to deliver to your subscribers based on your industry.
CONS / The text, image and sign-up editors are limited in their capabilities.
VERDICT / Although GetResponse has limitations in customization and editing of its templates, it is a good choice for startup owners because of its marketing help for your email campaigns.
The biggest benefit to using GetResponse as your email marketing solution is its unique tracking options and marketing suggestions. These features make it a good choice for new users of email marketing services. However, GetResponse lacks some of the editing features that come standard with most email marketing software we tested.
In addition to tracking statistics of emails you send, such as whether an email was opened, bounced or forwarded to another person, GetResponse tracks the purchase behavior of your customers. This is helpful for any business owner – new or seasoned – because it can help you tailor your email blasts to your subscribers to give them what they need and make you the most profit. GetResponse also offers suggestions on the best time for you to send an email or newsletter to your readers based on the industry you're in.
All email marketing services worth your time let you set up autoresponders and triggered responses so you can automatically connect with a new subscriber. Anyone who signs up for your emails or newsletters immediately receives a welcome message. When a holiday or a customer's birthday is coming up, GetResponse can send an email you've created to offer your customers a greeting or discount for these special days.
GetResponse lets you choose to create an email or newsletter on your own using HTML, or you can use one of the hundreds of templates the email marketing service provides. You also get access to more than 1,000 stock images to add interest to your emails or newsletters. Although GetResponse is easy to use, it lacks the customization we saw with most email marketing services. There are fewer font styles, and the image editor gave us issues when we tried to place and resize pictures.
Many of the email marketing solutions we tested couldn't deliver emails to Gmail inboxes, and GetResponse is another program that had this problem. The test emails we sent didn't even make it to the promotions or social tabs.
Although GetResponse doesn't top our list of the best email marketing services available, it is a good choice for new marketers because of its unique approach to marketing. You may run into issues with email delivery or the image editor, but GetResponse is a good introduction to email marketing services.