IBM Marketing Cloud, formerly SilverPop, is a powerful, large-scale internet marketing service with tools to help enterprise-level companies with email marketing, social media marketing, and website design. This online marketing solution may not be well suited for small businesses or businesses wanting help with search engine marketing. However, IBM offers powerful email and social media marketing tools with this application.
With IBM's email marketing tools, you can run automated email campaigns. These campaigns include triggered emails, which are sent out following an event, such as your lead clicking on a link in a previous email. You can personalize fields in your emails, such as your customer's name, and you can segment contact lists so subscribers only receive what's relevant to their interests. IBM also has a helpful spam filter that scans your emails before you send them out. This feature helps ensure your emails end up in your customer's inbox, not their spam folder.
You can manage your social media accounts with IBM. This marketing cloud connects you with Google+, LinkedIn, Twitter and Facebook to help you engage your customers online. This online marketing company can also help you build landing pages so that when customers click on links you post to social media, they land on appealing and well-built pages. IBM also offers assistance with website design.
IBM Marketing Cloud lacks search-engine marketing tools. IBM cannot audit your website, perform keyword research or help you with link building or pay per click advertising.
This internet marketing firm does not provide any reports on your competitors, including their use of SEO or other performance indicators. However, it offers you reports and analytics on your own site traffic, as well as social media reports, to help you better engage with customers. Email marketing reports are also available that tell you which of your contacts are opening your emails and clicking on links.
IBM Marketing Cloud is a powerful marketing tool intended for enterprise-level businesses. It has strong email marketing tools and lets you manage your social media accounts on the four major social media channels. However, it does not offer search-engine and SEO marketing tools, which might be important for the needs of your company.