iContact's internet marketing service offers several online marketing tools, specifically the ones critical to running a strong email marketing campaign. While it lacks search-engine marketing tools, as well as some analytical tools to gauge the competition, this simple service has the tools to help you meet your online goals.
This internet marketing company has all the features necessary to run a successful email marketing campaign: automated and trigger emails, personalization fields and Spamcheck, which ensures your emails reach inboxes, not spam folders. iContact also offers segmentation to help you aggregate prospective customers into segments so you can target specific groups of buyers simultaneously.
In addition to its effective email marketing tool, iContact Pro offers social-media marketing tools so you can advertise your service or products on various platforms. You can schedule posts for Twitter, LinkedIn, Facebook and Google+. Using both email and social media marketing, you can reach a larger customer base with each post than you otherwise could without this service.
iContact Pro does not offer search engine marketing. Without SEO tools like keyword research, link building and pay per click, your company may not be very visible to potential customers. This internet marketing company also doesn't assist with website design or website audits, which can help you improve your standing in search results. However, it can help you create and design landing pages.
This company does not several of the key reports we looked for in online marketing services: You cannot track your site traffic, and you can't keep tabs on your competitors' SEO standings. However, you can track what's happening on your social media accounts with iContact Pro. You can also study how many of your emails are opened and clicked on with reports offered through this service. iContact Pro also integrates with Salesforce to provide you with other useful reports.
iContact Pro offers solid marketing automation services, including email marketing and social-media marketing. It does not currently offer SEO marketing services or help with web design (other than landing pages). If you don't require assistance with SEO marketing, iContact Pro is a worthy option to consider.