Oracle's online marketing solution is one of four marketing cloud solutions featured in our buying guide. Oracle Marketing Cloud offers solid marketing services for email, social, and search-engine marketing. It is primarily intended for enterprise-sized businesses and requires a marketing team to fully run the software. Smaller businesses may want to look for a different internet-marketing program. However, for an enterprise-level company, Oracle Marketing Cloud is an option.
You can send automatic email campaigns with Oracle's email marketing solution. These emails can be part of an existing campaign, or you can also set up trigger emails, which are sent to the lead after a certain action, like a click on a link. Oracle offers a spam filter, which helps ensure your emails reach customers' inboxes and not their spam folders. You can also personalize emails with the customer's name or other specific information. To be sure messages are reaching the right customers, you can segment contact lists so your leads only get information they're interested in.
Oracle Marketing Cloud integrates with Oktopost, a social-media management system that allows you to connect with and manage your Twitter, Facebook, Google+ and LinkedIn accounts. This is a helpful feature for you to easily converse and interact with customers on the web.
This web marketing company has a strong search-engine marketing feature. Oracle can help you build the SEO on your existing website and build your keywords so you show up higher in search results. This company can also help you with link building and pay-per-click marketing. If you require assistance with website design or landing pages, Oracle Marketing Cloud can offer help with these as well.
Reporting and analytics are important aspects of internet marketing, as they help you see where you can improve in your efforts. Oracle offers several reports, including site traffic and competitor analysis reports, which can help you see how you measure up to your competitors as far as traffic and SEO are concerned.
A social listening report is also available. This report helps you see how your customers are interacting with you across your social media channels. You also have access to information about your email marketing campaigns. With reports provided by Oracle, you can easily see which customers have opened your emails and clicked on links.
Oracle Marketing Cloud is a strong option for online marketing software. It has several useful internet marketing features, and it offers thorough analytics to help you stay ahead of the pack in your market.