PROS / Reputation.com offers an online app for tracking your reputation yourself.
CONS / This online reputation management service lacks press release and website design services.
VERDICT / Reputation.com offers the primary online reputation management services most businesses look for, although it lacks some services other ORM companies provide. However, its reputation-tracking software makes it worth considering if you like monitoring your reputation yourself.
Reputation.com online reputation management service has several options available to improve your company's internet reputation or your personal one if needed. It lacks some tools that other companies employ but has the advantage of software that lets you track your reputation yourself anytime.
Reputation.com's biggest strength lies in its reputation-tracking capabilities. You can view your traffic at any time and see the progress your site is making with the company's online presence and SEO capabilities, in addition to receiving notifications when your name or your company's name is mentioned online. This tool allows you to constantly monitor your presence on the web. It collects your reviews to one dashboard so that you can read and respond to them, plus it allows you to contact your best customers and invite them to write a review. It also lets you manage your main social media accounts from the dashboard, making it easy to share information and engage followers. In fact, it maintains a library of applicable content that you can share in order to keep your pages fresh. Finally, it has a reputation score so you can monitor your company's standing. You can also compare your reputation to that of competitors.
If you are looking for a program that will drive negative comments off the first page of search engines, Reputation.com has the Reputation Defender program. Depending on the plan you choose, this company will, over a year, create 30 to 60 postings on commercial websites, four to 12 new websites designed to improve your image and rank high in search engines, plus 10 to 30 refreshes of existing content. These campaigns are designed specifically to drive sites with negative commentary off the first page of search engine results and replace them with positive or neutral content.
This service does not address your own website however. It will not do an analysis or SEO work on your existing site. It also does not do press releases, as it finds that these are not effective for backlinks or negative review suppression. If you are looking for an internet reputation service that includes these solutions, most of our top ten products offer these services.
The proposal this service sent was adequate in that it explained the company's qualifications and services clearly. However, it said nothing about our test company in particular, and it did not analyze our company's current standing. We had the impression this is a one-size-fits-all service. However, it has won awards for customer support, indicating that you should have a good experience working with its employees.
You can find a wide range of resources and other useful information available on the Reputation.com website, including tips and guidebooks on specific topics. Reputation.com also has some webinars on its website and checklists to help you assess your company reputation and current plans of action.
Reputation.com is a basic online reputation management service that can create content to suppress negative reviews. While it does not do some of the more common tasks, like website optimization for your existing site or press releases, it excels in tracking. You can get a program to track and manage your reputation yourself. If that appeals to you, this service is worth looking into.