PROS / eBrandz is transparent in its practices and it offers a range of services from affordable, basic PPC campaign management to full-service packages.
CONS / eBrandz won't design a landing page for you.
VERDICT / This company provides a global reach to small businesses. Depending on your business goals, you can opt for a full package or just the basic services for a reasonable price.
This company offers online marketing services and has a focus area in pay per click solutions. Because it has training in a variety of online marketing topics, it can bring these resources into your pay per click campaign instead of just providing basic offerings.
With its variety of options and full offering of PPC services, this pay per click company earns our Top Ten Reviews Silver Awards as one of the best PPC companies.
eBrandz offers four different pay per click plans that are designed to meet the needs of businesses both big and small. These plans are: Silver, Gold, Platinum and Titanium. Each of these plans varies based on campaign optimization, display ad optimization, access to Google Analytics and reports.
With the Titanium plan, eBrandz can put your pay per click advertisements on wildly popular sites such as Google, Bing, Facebook and LinkedIn. This same plan comes with three project managers to monitor your campaign's progress, which is a good choice to keep such an endeavor in check. However, if your budget is small and you don't need an army to manage your PPC campaign, the Silver plan gives you access to one project manager who works to provide Google placement, account setup, conversion tracking consultation and conversion focus. The Gold and Platinum packages fall between these two plans and work well for companies whose needs fall into the middle.
Depending on your business goals and budget, you have the option to opt for rich media ads like image and video advertisements. eBrandz can also run remarketing, interest-based and topic-targeting ads to reach the customers who are already interested in buying your product.
Experience & Client Tools
This company has been in business for over a decade and serves a variety of industries. Account managers are Google certified partners and Bing accredited professionals. This shows that the company takes extra steps to ensure that it is following search engine best practices.
On the company website you can view verifiable testimonials, case studies and client reviews. This kind of information about its PPC online management gives you a more complete picture of the type of work eBrandz does. Each case study provides a snapshot of the eBrandz client, the client's needs and the PPC solution eBrandz provided. The case study also provides facts and data about the results of the campaign.
There are also plenty of video testimonials from small businesses on the eBrandz site, so you can see if it has worked with a business similar to yours. You can also request the contact information of a person who has used eBrandz before as a reference before you buy the service.
Reporting & Tracking
eBrandz offers reputable Google Analytics reports with most of its plans. These reports keep you informed on your campaign's success by tracking the traffic to the pages on your website. The website conversion analysis available in the top plan, and it sheds light on what compels customers to act and what drives them away.
As part of your campaign, eBrandz will make sure to provide data based on the performance metrics and custom KPIs that were established when you began using its services.
Help & Support
Because eBrandz is not based in the U.S., there's increased potential for scheduling issues when you need personalized support from your PPC manager. However, this company seems to have all the basic support features covered without posing any time constraints.
The live chat option connects you with a real person around the clock for any quick questions or information you may need from the company. Telephone and fax numbers for each of the company's international offices are listed next to the physical and email address, so it's easy to get in touch with your PPC manager. eBrandz also has a well-designed blog and an education section on its site to help you learn more about PPC services.
The eBrandz client portfolio shows over 200 clients ranging in size, location and expertise, and we are impressed by the variety of business types eBrandz has worked with. eBrandz offers a variety of packages deals, so you know what you are getting upfront and can choose a plan that best suits your business needs.