PROS / WebiMax offers landing page creation as part of its PPC services.
CONS / WebiMax isn't as highly ranked in client tools and experience as some of the other companies.
VERDICT / Though WebiMax does not solely focus on pay per click management, it is able to bring in resources from other areas of online marketing to bulk up its PPC services and deliver customized campaigns for your small business.
If done incorrectly, PPC management can be ineffective and consume a large amount of your company's budget. That's why it can be useful to hire a third-party PPC management agency like WebiMax. PPC management isn't this company's only forte; WebiMax is a full-service online marketing agency. The company offers PPC marketing along with other search engine strategies.
Even though WebiMax doesn't focus only on PPC management, it offers a variety of options for your pay per click campaign, making it one of the top PPC companies we reviewed. The PPC services it provides along with client resources and its history of success make it our Top Ten Reviews Bronze Award recipient.
When you start working with WebiMax or exploring WebiMax as an option, it will partner you with a certified PPC specialist to establish the goals of your pay per click management. This initial set up helps ensure that your business goals are met and that you do not waste advertising dollars on a fruitless campaign.
The point of pay per click campaigns is to spread an advertisement across the web. WebiMax covers banner advertisements, ad networks and social platforms like Facebook. While this company doesn't cover all the search engines like MSN or Yahoo, you will see your PPC advertisement on major search engines like Google and Bing.
Because WebiMax offers other online marketing services, it is able to draw on these resources when addressing your PPC advertising campaign. For example, it can integrate its call tracking services into your PPC plan, so you can fully track your conversions and see which internet ads are leading to sales. Another beneficial addition is the service's web-design skills. It can consult you on your landing page or create a new landing page that is tailored to your specific campaign.
Experience & Client Tools
The company website has video testimonials and case studies with details on campaigns. The case studies outline what each client needed from a PPC campaign and the steps that were taken to achieve these goals. Also provided in the case studies is the cost per click and conversion rates.
The blog found on the company website has informational articles about AdWords and other PPC topics, but does not have educational videos to help explain complex PPC topics. There are videos on the website, but most of them are television appearances by WebiMax employees or brief overviews of services WebiMax provides. Since these videos are more promotional and not geared toward educating those new to PPC and other online marketing topics, the company was not given points in the Educational Video section of our review.
Reporting & Tracking
You can receive weekly reports on your PPC campaign management as well as real-time reporting through the online portal that WebiMax uses to track your data. When you work with WebiMax, you have unlimited access to your project representative, so you can schedule calls as often as needed. At a minimum you'll get a monthly call from your PPC manager.
WebiMax establishes clear performance metrics and custom KPIs from the beginning, so you know the data you are receiving is relevant to your campaign.
Help & Support
WebiMax is amazingly easy to contact compared to other companies we reviewed. We called a WebiMax sales representative with a few questions and quickly reached a real and very knowledgeable person. He was polite, patient and provided plenty of insight into just how much WebiMax can do for a variety of businesses. When you sign up for PPC management with WebiMax, you’re entitled to support from your dedicated account manager paired with a team of experienced PPC marketing experts.
If you just have quick overview questions, the FAQs section on the website provides extra support. The company's phone and email information is easy to find as well. If you want to speak to a representative immediately, there is a Skype and a live chat portal available as well.
While WebiMax is more of an all-purpose online marketing firm, you can get effective PPC services from WebiMax. The company's processes and PPC management tactics are standard to the industry, but it has the knowledge and resources to customize a pay per click campaign specially designed for meeting the needs of your small business.