PROS / Bulldog Solutions helps you create impressive webpages and solid content to attract leads to your website.
CONS / This firm doesn't offer telemarketing or B2B appointment setting services.
VERDICT / This company works mostly with enterprise-level B2B businesses and specializes in generating leads through its online marketing efforts.
Bulldog Solutions is a sales lead generation company that focuses on creating business-to-business leads through its marketing programs. It helps your potential business clients find you by creating dynamic content, including webpages, blogs, white papers, videos and more based on the search terms that your target audience is looking for. Bulldog works with B2B businesses across a wide spectrum of industries, including technology, finance, insurance, science, healthcare and telecommunications.
The services that Bulldog Solutions offers focus on online lead generation through content creation. It helps you weave the right keywords into all of the content it creates for you by doing extensive research to find out which terms have the potential to improve your website's ranking on search results. It can help you execute email marketing campaigns that can garner attention from your prospective clients instead of going directly to the spam folder. Multimedia products, like testimonials, slide shows and case studies, are also part of Bulldog’s online marketing offerings.
The Bulldog Solutions website is perhaps the best advertisement for what this sales lead generation service can do for your company. It contains an impressive portfolio and well-written blog entries that demonstrate the types of enticing content that Bulldog can help you create in order to attract the attention of your potential customers and create leads online. Although the company can also assist you with direct mail campaigns and event promotion, it doesn't offer some of the other traditional lead generation services, such as telemarketing and B2B appointment setting.
This B2B lead generation company doesn't verify leads or follow up with your potential leads by phone. However, it uses analytics to score your leads, which helps you evaluate the interest of potential clients. For example, it may be able to tell you which pages on your website a potential client has viewed and whether her or she has already downloaded your new white paper. It can also segment your leads in order to personalize the messaging you send them via automated emails.
Bulldog Solutions integrates with CRM platforms and gives you access to a web portal where you can view real-time reports on your marketing campaigns. It provides you with an account manager, giving your business personalized attention and a direct contact with the company.
This sales lead generation company’s website is sleek and includes several examples of the impressive marketing collateral it can create for you, including blogs, infographics and videos. It scores and segments leads and has real-time reporting. However, this company doesn't offer traditional B2B lead generation services, such as lead verification, telemarketing and appointment setting.