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Pros / As you select the agents who work on your account, you can review their resumes and listen to audio clips of their voices.

Cons / This lead generation service doesn't offer email marketing.

 Verdict / Though Idea2Result fails to offer many online tools, if you want to incorporate high-quality telephone sales into your lead generation efforts, this is a good option.

Most of the sales lead generation companies in our lineup offer a mix of lead generation and marketing services that help you reach potential customers in a variety of ways. Idea2Result is unique in that it focuses on business-to-business appointment setting and telemarketing efforts.

The tools for appointment setting and telemarketing offered by this lead generation service are impressive, though Idea2Result doesn't have any actual call centers. The callers are home-based college graduates, and you can choose which ones you want to work on your account making calls to generate sales leads for your business. Their voices all are recorded on Idea2Result’s website so you can hear what their voices sound like, and their resumes are posted for you to review, which is a nice bonus in case there's a certain skill set that you want the agents working on your account to have. The agents work on a straightforward hourly basis, and they can schedule appointments and sell your product or services. They can also handle your inbound customer service calls.

Idea2Result offers SEO services as part of its appointment setting package so you can have an agent calling your prospective clients while other team members work on optimizing your website in order to improve your search engine results. As part of its SEO services, this lead generation company can help you improve your website content in order to increase your online sales leads. This service can also help you with your social media efforts.

However, this lead generation service is more limited in scope than many of its competitors. It doesn't assist you with email marketing, direct mail campaigns, event promotion or document creation.

Once Idea2Result starts generating sales leads for you, it verifies the leads then helps you evaluate which ones are the most likely to purchase your product or services. Idea2Result agents can email or call your leads as well as follow up with them in a timely manner if they have questions. Idea2Result maintains a database of 18 million U.S. businesses that it can use as a starting point if you do a lot of business-to-business sales.

This company doesn't have a web portal. Instead, Idea2Result agents work with Google Docs and give you full access so that you can view the information they record about their interactions with your leads. Because Google Docs is cloud-based, you can see what they're working on for you at any time. The company provides you with a personal account manager, and you can contact the company via phone and email.

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Summary

Idea2Result can help you with your B2B lead generation efforts through its appointment setting and telemarketing services. It allows you to choose the agents who make telephone contact with potential clients on your behalf, which is a definite plus. However, it doesn't offer as many marketing services as many of its competitors, and it also lacks sophisticated tracking and reporting tools.

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Specifications and Benchmarks

Help & Support

Phone
Email
Explanation of Services
Chat

Tracking

Lead Verification
Lead Scoring
Automated Emails
Telephone Contact
Segmentation
List Management

Lead Generation

SEO
Social Media
Local Optimization
Paid Search
Website Design
Email Marketing
Event Promotion
Direct Mail
White Papers
Document Creation
Telemarketing
B2B Appointment Setting

Reporting

CRM Integration
Personal Account Manager
Real Time Reporting
Web Portal