Why Use SEO Software?
Conducting SEO for your website can be tedious, confusing and time consuming. Many factors influence SEO campaigns, and there are a lot of details that need to be managed. However, hiring an SEO company to optimize your site and track your progress is not always a cost-effective option, especially for small businesses. Using an SEO software package that has all of your tools in one place and helps you track your SEO timelines and projects can help you save time and money, and the best software can even automate some of the more tedious SEO tasks.
SEO software packages come equipped with useful tools to help you streamline the process of developing your SEO program. In addition to the benefits your site traffic will see, you can save yourself time and money by using a software package. Our three favorite SEO software packages for helping small businesses with their SEO programs are Web CEO, Advanced Web Ranking and SEO PowerSuite. For more information, read our articles about SEO software.
SEO Software: What to Look For
With SEO software, you want to see measurable results reflected in your company's search engine rankings. In reviewing the best SEO applications, we based our rankings on both standard SEO features and elements that make each one stand out from the rest.
Sometimes SEO and keyword optimization are used interchangeably. That’s an error, as there is a lot more to SEO than keywords. However, there’s a reason for this close association. Keyword optimization is one of the most important elements of SEO. Keyword optimization is so important because keywords are one top ways that search engines find and index your site. The top SEO software packages will help you find the best keywords to achieve high rankings. When choosing an SEO software package, look for one that provides keyword suggestion and other tools that allow you to dig deep to look for keywords that will most benefit your site.
Link Building & Management
Effective linking strategies are important to online visibility. The more credible sites that link back to your site, the greater priority search engines will give you. When your site is linked to by other relevant and reliable sites, it increases your site's page ranking and reputation. The top SEO packages have tools, such as backlink checkers, that simplify the process of tracking your backlinks. They also provide submission tools to get your site listed in search engines and directories.
Outperforming your competitors is really what SEO is all about. You need to know what your competitors are doing and how you compare against them. An effective SEO software package will pull information from your competitor websites. This lets you know how you rank against them and saves you some work in researching keywords and links.
Help & Support
We carefully evaluated the help and support these companies make available to their customers. As with SEO product features, there are a range of options here. The best companies make themselves readily available over the phone and through live chat when you need help with technical support.
The right SEO software package provides small business owners with the right tools for developing an SEO program, without the high costs that can come with hiring an SEO firm. Look for top SEO programs that will streamline your SEO projects and provide you the resources you need to expand your site's reach across the web.