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SEOprofiler offers several tools in its software suite to help you improve your search engine optimization (SEO) efforts, which, in turn, improves your site traffic and sales. All of the tools offered by this SEO software follow guidelines set by Google. This might not affect many businesses, as Google is the dominant search engine right now, but it's worth pointing out that SEOprofiler does not specifically work to improve your rankings on other search engines like Bing or Yahoo.

A subscription with this SEO monitoring software includes tools for web page optimization, keyword research and website audits, all of which can help you evaluate your current site and improve the content so you can boost your ranking in Google searches. You can also take advantage of its link-analysis and linkbuilding tools, which help you identify and use effective links on other websites that then lead to your webpage.

This SEO application offers competitive intelligence, meaning it can give you information on your competitors’ SEO campaigns. This can give you an edge in your market. You can also track your social media accounts with this SEO management software. This is an often overlooked but important piece of the SEO puzzle for companies. With SEOprofiler, you can track your company's interaction with customers on social media and find ways to link back to your site through your social accounts.

SEOprofiler creates thorough, color-coded reports with important data on your website’s SEO. You can then customize these reports with your own logo, colors, headers and footers, which allows you to brand reports as your own. Reports can be exported to PDF files or can be web-based and will display on all devices with a web browser, including mobile devices.

SEOprofiler has a variety of tools to help you run an efficient and effective SEO campaign. Its tools include web audits and optimization, keyword research, link analysis and building, competitive analysis and social media tracking. You can also customize reports generated by this software. However, this software works specifically with Google’s algorithm, not Yahoo’s or Bing’s, which might be a potential downside with this software.

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