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Web CEO Desktop Edition Review

PROS / Web CEO offers in-depth competitor analysis to help you get ahead of the competition.

CONS / Web CEO is not compatible with Mac operating systems.

 VERDICT / Web CEO is one of the best software options because it offers a broad range of SEO tools to help you monitor your company's SEO campaign's progress and timelines.

Web CEO is one of the best SEO software applications available for tracking and managing your search engine optimization efforts. It has a user-friendly dashboard and a range of tools to help you simplify SEO maintenance. The tools allow you find and optimize your keywords, build and manage links and analyze your competitors' SEO. It is fully compatible with Windows operating systems, but unfortunately does not run on Macs.

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Choosing a reliable SEO software can vastly improve your SEO efforts. It can help you manage various SEO tools and keep up with changes in algorithms and SEO strategies. Web CEO offers a full SEO package to provide you with valuable SEO resources, and it is our Top Ten Reviews Gold Award recipient.

Keyword Optimization

Keyword research and analysis tools can help you bring people to your site. Web CEO's built-in keyword suggestion tool will help you choose the best keywords and phrases for optimizing your website. The keyword suggestion tool is user-intuitive and draws on Google's information to provide you with the keywords and phrases that are used on related sites. This feature also goes one-step further than regular keyword tools by allowing you to analyze the SEO competition and PPC competition of the keywords you select.

Making sure you optimize the way you use your keywords is an important component of increasing your site's page rankings. Web CEO offers keyword density tools that allow you to analyze the on-the-page SEO of your site and adjust your pages and keyword usage in order to achieve higher search engine rankings.

Other tools that are a part of Web CEO's robust keyword offerings are keyword search statistics, a keyword effectiveness index, unlimited URLs, unlimited keywords and Google AdWords features. It even offers a local search option; these geographical meta-tags make your webpages ready for the local search feature of search engines to help you target mobile traffic in a specific area.

Competitor Analysis

Knowing where your competition stands is an important key in developing your SEO strategy. Web CEO lets you perform an SEO website check on your competitors, so you can see which keywords and links need your attention.

The Web CEO metrics reports allow you to track up to 20 of your top competitors and gives you full ranking reports so that you can see exactly how you compare in keyword optimization, backlinks and page traffic. An especially useful tool in the competitor analysis wheelhouse is the Competitive Analysis Checklist. This checklist highlights and explains which key metrics you should be analyzing against your competitors. This information will keep you one-step ahead of the game and allow you to fine-tune your SEO strategy.

Performance Reporting

Looking up the best keywords for your site and finding ways to optimize SEO on your website can take hours over the course of an SEO campaign. When you are putting hours of work into your SEO, you want to make sure you can track your progress and achieve hard results. Web CEO makes tracking easier by providing detailed reports that manage this information for you. The ranking checker report shows how you measure against the competition. The traffic statistics, visitor analysis and performance trend reports all provide information about people visiting your site, including which pages they view and how long they stay on webpages.

There's also a site auditor that can be customized to fit the needs of your website. After you select the areas of your SEO that you want audited, the site auditor will scan your site page by page to check for issues such as broken links and usability. After the auditor has finishing scanning your site, it will generate reports that you can access and share easily. The reports highlight any findings that may be hurting your site's ranking and decreasing web traffic.

All of these reports give you snapshots that help you to develop a complete picture of how your SEO campaign is progressing and allow you make changes that produce the best SEO website results.

Help & Support

Web CEO offers a full online support center to answer questions you may have when using the Web CEO software. There is an email form and toll-free phone number for contacting the company. Also available is a live chat option if you need to talk to someone for quick answers. There is also a ticket system where you can submit a question and receive an answer from the company with 48 business hours.

The website provides a detailed FAQs section and a blog to help additional questions you may have about both the product and best practices for using SEO software packages and conducting an SEO website check on your sites and competitor's sites.


Web CEO is a solid piece of SEO software with an impressive array of tools to help you optimize your SEO plan. It provides a plethora of keyword optimization tools that you can use to find the best keywords and keyword phrases for your site. One of the best tools Web CEO offers is the full-scale competitor analysis that allows you to cross-check your key metrics with those of your competition. All this makes it one of the best choices in SEO software on the market.

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