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Optimizely is a tool to help you determine which changes to your website will be the most profitable for your business. As with many SEO tools, you can use this program to optimize your website so you get the most traffic and most revenue possible. Optimizely is not strictly an SEO tool – it focuses more on the customer experience once the customer is already on the webpage rather than helping the customer find the page in the first place.

Optimizely allows you to create variations of your existing website. It then tracks how customers respond to the different versions. This can help you see what your audience likes best and what is engaging your readers the most. Optimizely tests versions of your website with A/B, multi-page or multivariate tests.

You can track things like click-through rates, meaning how many visitors are clicking through your website to multiple pages instead of just clicking away or exiting out. You can also track conversion rates, meaning how many visitors are following through with the calls to action on your website, such as making a purchase.

Your customers aren't only looking at your website on their desktop, and with Optimizely, you aren't limited to desktop either. This tool works on any device, including iOS and Android devices.

If you don’t have a web development team or you're worried about the time it takes to create variations of your site, Optimizely has you covered. You don't have to code anything to adjust your website with this tool. Optimizely has a visual editor, which allows you to make changes by clicking instead of coding.

You can decide what audience sees which version on your website based on cookies, geography, ads or other criteria. Your results can be segmented by device, campaign or another key element you’d specifically like to see.

While Optimizely isn't a strict SEO tool like the other companies in our buying guide, it still provides a valuable service in perfecting your website so you have better SEO ratings and your readers have a better customer experience on your site. Optimizely doesn't require a development team and is easy to use with its visual editor. It's a good choice if you're looking for a way to improve your website as a whole as well as your SEO rankings.