PROS / Mobiniti offers a good set of reporting tools.
CONS / Mobiniti does not provide voting and polling SMS services.
VERDICT / This text message marketing service is a good starting package if you are new to mobile marketing and do not have a large mailing list.
Mobiniti is a text message marketing service to help you build two-way communication with your customers with a simple and affordable platform. The Mobiniti Starter package gives you 1,500 messages a month, which should be sufficient for a small business.
With the starter package, you can send auto responses and multimedia messages to your mailing lists. The voting and polling option is not available, so if this is an important part of your text message marketing campaign, you might want to consider another SMS product. Mobiniti performed average overall in our auto campaign and multimedia message tests, though some testers had significant issues during the tests. For example, one recipient received the same text multiple times and another message was not delivered until after 10 at night. These types of SMS service glitches not only consume your limited text allotment but also inconvenience your customers, making them more likely to opt-out of alerts from your business.
Though every multimedia message eventually came through in our tests, the message included a link to the media rather than the picture or video itself. One issue that arose was that sometimes the link would only lead to an error message and not show the intended media.
When you send an SMS message with this service, you can personalize each message, though you must still include a STOP option. You can easily add an unlimited number of contacts to your platform and organize them in groups. When you sort your customers into specific groups, you can send them more personalized messages that align with their interests.
Data collection and analysis is an important part of your text message marketing campaign. Mobiniti offers most of the basic reporting features we looked for in our text message marketing review. Reports included in the starter package are subscription information, inbound response tracking and delivery notifications. These reports provide insight to where your campaign is succeeding and where efforts are falling on short.
Mobiniti offers support options to its customers. If you have specific questions, you can reach a representative via email and phone. You can learn about the SMS program on your own via the online knowledgebase, which includes video tutorials and a FAQs section.
This SMS service offers a good, starter feature set, though it is missing voting and polling features. In our tests, Mobiniti had some serious issues with reliability and delivering messages the first time, at the right time, which is a cause for concern.