PROS / This service offers numerous features – more than any other service on our lineup.
CONS / It didn't perform as well in our tests. Some recipients never received our test messages.
VERDICT / Trumpia offers strong features that are sure to augment a mobile marketing campaign, but its delivery reliability needs improvement.
Trumpia is an impressive resource that is near the top of our rankings of the best text message marketing services. As an SMS marketing tool, it can help magnify your efforts at opening a dialogue with your customers to drive business to your company and increase customer retention. With features such as keyword management, voting and text-to-screen, you can bring new life to your small business's marketing strategies.
Trumpia offers more features for mobile marketing than any other SMS application on our lineup. However, in our hands-on tests, we ran into some roadblocks. When we tested its survey and polling features, our messages were only delivered 90 percent of the time. Furthermore, only 40 percent of intended recipients received the multimedia messages that were sent. Even though the delivery notification indicated the messages were sent successfully, recipients never received our messages.
Another drawback of sending multimedia messages with this SMS service is that it uses a different number when sending them, meaning that your customers must also opt-in to receive them from this additional short code.
Though we had trouble sending messages, Trumpia shines in the area of options it offers customers. You have many features to choose from, including message personalization and the ability to schedule messages ahead of time. You can also add an unlimited number of contacts without penalty and sort them into groups by keyword or interests; this helps you send certain contacts messages that specially appeal to them.
Reporting is another area where Trumpia performs quite well. Its reporting features allow you to view summaries of subscriptions, opt-outs and message deliveries. You can also view keyword information to find popular keywords that are best for connecting with your customers. The reports are easy to read, so you do not waste time searching for important information. You'll find them on Manage Contacts page that displays details for contact participation in such areas as keyword signups, online signups and blocked numbers. This service offers all major reporting functions and puts you in control of your marketing strategies.
This service follows a traditional support approach: You can contact a representative via email if your issue isn't urgent or by phone for immediate assistance. There is not a live-chat option.
For additional assistance, you can watch video tutorials and visit the online knowledgebase that offers guides about using the platform. Tips are also offered within the application to ease the learning curve.
Trumpia gives you quick access to major features and allows you to jumpstart your mobile marketing campaign in minutes. It offers good reporting tools and help and support options, and it is packed with SMS marketing features. However, it fell short of our expectations in our hands-on messaging tests.