Pros / TXT180 performed well in our auto campaign and polling tests.
Cons / This SMS text messaging service does not offer multimedia messages.
Verdict / TXT180 has all of the basic features you expect of a text message marketing service, and it is an affordable marketing solution for small businesses.
This SMS marketing company specializes in helping you connect with your existing customers and in helping you build relationships with potential customers. The text message marketing services provided by this company are designed to help you create two-way communication with your contacts and focus on the needs of small businesses.
TXT180 offers all of the basic text message marketing features that you need to effectively run and manage a SMS marketing campaign. The service includes free inbound messaging. With this feature, you can receive as many replies to messages as you need. These messages are great for gathering customer feedback on your product or business. You can also schedule messages well in advance. For example, if you are planning a Christmas sale, you can set the messages you want to send in August so that you can focus on other details in December.
Another capability of this company is the alternate message feature connected to the auto-responder. This allows you to send a message other than the default opt-in message to a customer who has already opted-in, so if a contact responds to your message with the same keyword more than once, they will not get the same generic message. This provides a personal touch by not sending customers the same message repeatedly.
TXT180 performed well when we tested this SMS software’s texting service. As mentioned above, TXT180 offers auto-responses and polling and voting options. When we conducted our tests, messages were reliably delivered to the intended recipients and at the appropriate times. The only drawback with this mobile text marketing platform is that it does not offer multimedia messages, which can help you entertain customers or draw them in.
This service provides a wide selection of SMS marketing features, but it does not perform quite as well in the reporting category. TXT180 does not provide detailed information for tracking for your inbound messages or for carrier tracking. It is also missing keyword reports to let you know how well your keyword is performing. The only report it does offer is subscription information, which shows you customers’ opt-in and opt-out details. To help you track your message success, this service provides message stats rather than charts or graphs.
Help and support is an area where TXT180 performs quite well. Representatives are available over the phone and through email. Video tutorials, a FAQs page and an online knowledgebase are available so that you can peruse articles about using your SMS text messaging program.
This service offers basic features to help you build your marketing strategy and reach out to your customers as well as to strengthen your relationships with them. While it is lacking in certain areas like reporting, it offers a variety of texting services and features.