PROS / This SMS product earned a 100 percent in our auto-campaign tests.
CONS / Wire2Air charges additional fees for multimedia messaging and polls.
VERDICT / Wire2Air offers many of the basic texting service and reporting features we evaluated in text message marketing services; however, it lacks more advanced features in its lower-level packages.
This SMS service provider offers a solid, basic set of text message marketing features in a package designed for small and medium business owners interested in starting a mobile marketing campaign and in building two-way communication with customers. Wire2Air is a simple SMS product that can adequately meet the needs of many small business owners.
Wire2Air offers auto-campaigns with its 1500TMM package and performed very well in our hands-on tests, earning a perfect 100 percent. While the company does offer multimedia messages and voting and polling options, these features are only available in the higher-tiered plans, which may be out of reach financially for some small business owners. However, if you are comfortable with a starting plan that only offers auto-campaigns, then Wire2Air is a top performer.
You can manage your contact lists easily from the online texting platform. You can add unlimited contacts and create unlimited groups with your SMS service. Furthermore, you can sort groups by interest or keywords so you target certain groups with specific messages.
If your text message marketing is part of a larger advertising campaign, you can use the schedule-message feature. This allows you to plan sales and events ahead of time. For example, you can schedule messages and coupons to be sent around major holidays, so you don’t have to worry about it later.
Wire2Air performs well in reporting. Data collection is an important part of your mobile marketing campaign; without vital reports you cannot see where your efforts are succeeding and where they are falling on deaf ears. This SMS system offers inbound response tracking, delivery notification and subscription information. One reporting feature missing from Wire2Air’s reporting features is keyword reports. These reports are key for choosing popular terms to draw in your customers. Only about half of the services on our lineup offer this important feature.
The help and support Wire2Air provides is average. This SMS service offers email support if you have direct questions and need assistance, but it does not offer live chat. This is a drawback because if you need immediate help, you will have to wait for an email response from a representative, or you can reach out via phone. However, if you have less immediate needs, you can peruse the online knowledgebase and watch the video tutorials, which are good for getting you started with the program and learning the best way to use your text message marketing tools.
Wire2Air is a solid online texting platform with many of the features we looked for in our evaluations. Though it doesn’t offer keyword reports or multimedia messaging with its smaller packages, it still performed well in our tests and provides good texting service options for your small or medium business.