CES 2017 isn’t game-changing for TV technology. Instead, it’s an update year. There still isn’t a market for 8K TVs, let alone any content. Flexible and transparent displays were also in the mix, but those won’t have any relevance in the consumer market for quite some time. This year isn’t going to wow the consumer market, but Samsung, Sony and LG brought some new and impressive displays to the trade show this year.
2016 was not kind to Samsung, but even with its woes in phones and home appliances, its TV prowess remained strong. Samsung looks to continue this trend in 2017. It’s a new year – the year of the Q. Samsung is rolling out its Q LED TV – a more refined quantum dot technology with better color accuracy and better brightness.
Samsung is also taking a bigger leap to making home entertainment more integrated, seamless and overall easy to use. The Samsung Smart View App aims to succeed where many apps fail, providing a user experience that is actually better than using the remote. The app will allow you to find your favorite shows as well as control your TV as you would with the remote.
The new Samsung Q LED TV will begin to surface in February 2017.
While Samsung is sticking to its guns with quantum dot technology, the new Sony Bravia is using OLED technology in the newest Sony Bravia A1E Series. Sony also removed all speakers from the front, back and sides of the display. That raises the question, “Where does the sound come from?” The display itself. That’s right, there are speakers built right into the display that project sound. This enables the screen to be thin as ever and the overall design to be incredibly sleek. Sony is making a strong push back into the TV market in 2017 with the new Bravia A1E Series.
LG rolled out the LG OLED Signature W7 77-inch TV this year at CES. LG decided to take a different approach this year and remove the speakers and ports from the TV into a sound bar hub. The display and the hub connect together with a thin ribbon-like connection.
This makes the display incredibly flat: 0.1 inches to be exact. The display can be mounted flush on a wall without any bulky mounts.
The decision to remove the ports from the TV is an interesting one, because now there is a separate component from the TV that will either need to be set on a tabletop or mounted along with the TV. Samsung did a similar thing a couple years ago with the Connect One – a separate box that holds all of the ports that connect to the TV with a proprietary connection cable. While the separated hub from LG is much larger than the Connect One, only time will tell if this new approach pays off.
CES 2017 didn’t wow in the TV tech department, but it didn’t fall flat either. It’s to be expected. With TVs flatter than picture frames and speakers built right into the display, only the imagination can wonder where it goes from here.