Demographics
Low Duplication: When looking at TTR's competitive set, we have a very low duplication. We reach a very attractive consumer base of online buyers/shoppers that no one else in the industry is reaching.
Site
% of Duplication
Gizmodo.com
5.2%
PCMag.com
7.3%
PCWorld.com
8.9%
Ziff Davis - Consumer Media
0.3%
AOL Tech
4.9%
Yahoo Tech
2.1%
MSN Tech & Gadgets Channel
5.1%
CNet Shopper
7.9%
USA Today - Tech Channel
2.0%
PCMag Digital Network
8.4%
WIRED
4.3%
ENGADGET.COM
3.2%
Ehow Technology & Electronics Channel
0.2%
Source: comScore April 2009 Study
Attractive Demos: (Source: comScore April 2009 Study)
Demo
Audience
% Comp
Index
Age
A18-49
486,000
85.1%
115
A18-24
196,000
34.3%
206
A18-34
255,000
44.7%
110
A21-49
394,000
68.9%
100
A35-49
231,000
40.4%
121
A35-54
261,000
45.7%
105
Children in HH
comScore
QuantCast
63.8% - No
44% - No
36.2% - Yes
56% - Yes
Gender
Male/Female Ratio:
Quantcast April 2009: 55% / 45%
comScore April 2009 Study: 78% / 22%
Gender
Graduated College with Degree
49.1%
143
Grad School Graduate
31.1%
231
Source: comScore January 2009 Study
In-Market Shoppers
TopTenReviews reaches in-market shoppers for all types of technology and consumer electronic products!
Description
Index
Target Lift Index
Searched Internet in the past 6 months for:
DVD Player
158
HD DVD Player or Blue-Ray
148
VCR
258
Desktop Computer
167
Stand alone scanner
164
Inkjet Laser Printer
283
218
Any Software in past 6 mo.
218
114
Bought offline in the past 6 months:
DVD Player
147
150
VCR
416
478
Flatscreen HD TV
117
159
Laptop/notebook computer
135
190
Desktop Computer
171
220
Flat panel displays
155
259
Digital Camera
110
150
Stand alone scanner
553
579
Digital Music player
207
163
Inkjet/Laser Printer
207
234
CD Player
252
266
Web enabled Video Game Console
229
347
Bought online in the past 6 months:
Traditional TV Tube
482
101
VCR
170
Stereo Receiver
153
Stand alone scanner
147
CD Burner
740
210
Plasma/Flat Screen Televisions
116
CD Player
153
Other Personal electronic products
703
289
Digital Music Player
203
Digital Camera
234
TTR visitors own Video Game Consoles:
Sony Playstation
141
Sony Playstation 2 game console
104
X-Box game console
241
120
Microsoft X-360 console
285
103
TTR visitors shop for Consumer Electronics and Computer products online and buy either online or offline:
Shop Online/Buy offline - CE
390
Source: comScore Research April 2009 Report
Contact someone in sales for more information.
Quick Stats
Our Reach
- 3 million unique viewers each month
- 3 page views per visitor
- 10.4 million page views/month
- Top 15 Technology Website according to comScore
Our Markets
- Software
- Web Services
- Hardware / Electronics
- Movies
- Music
- Mobile
- Video Games
Our Content
- 3 million pages
- 1.7 million reviews
- 866,841 products
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