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A clock is an amazing piece of work. On the outside, you see a face with numbers and two hands. The hours and minutes tick by effortlessly. Behind the glass face, gears and cogs are working tirelessly to make sure the time remains correct.

A clock is an amazing piece of work. On the outside, you see a face with numbers and two hands. The hours and minutes tick by effortlessly. Behind the glass face, gears and cogs are working tirelessly to make sure the time remains correct.

The internet is the same concept. For us, the users, the internet makes everything easier, faster and more convenient to look up and find. In just a few seconds after you type a keyword into your search engine, thousands or millions of webpages appear. As with the clock, behind the calm facade, many gears are at work.

The Domain Name System, or DNS, is one of those gears. The DNS is a service or system that translates the web address (or domain name) into an IP address. An IP address cuts out the company’s domain name, translating it to numbers. The internet’s inner workings deal solely with numbers.

According to IX Web Hosting’s website, “DNS can be considered something similar to a phone book. When you move from one location to another, your name stays the same, but your phone number may change. In order to point your name to the new phone number, you must contact the telephone service provider so they assign you the new phone number and update all directory information to reflect you as pointing to this new phone number.”

For your company’s website to appear in multiple web searches, you will need to have several domain names that all translate to the same IP address. How can you do that? A domain hosting service. A hosting service, such as Justhost.com, GoDaddy, or iPage, may offer to add unlimited domain names under the same account. Having access to all of this information means you can keep track of pay-per-click stats. Your domain hosting service info hub will let you see page views, click-throughs and where the initial traffic came from. This will enable you to place advertisements more strategically on the highest click-through sites, as well as know which SEO words are driving traffic.

The vastness of the webosphere is hard to comprehend at times. So many working parts and gears come together to make our lives simpler. Whatever stage you are in with your business, the internet is going to be your best friend, so it’s important to know how it works. Knowledge is power and – in the case of controlling your site’s statistics and traffic – success.

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