How many domains do you need for your blog or business website to be successful? Well, that's a tricky question. The internet can be a scary place, especially if you're trying to make a living through it or your business relies heavily on its website. It can be even scarier when you're just starting out and don't have much experience with internet publishing or domain hosting.
Which hosting service should you choose and what hosting package is right for you? Every website is different and its needs should be addressed individually. The same holds with the number of domains that you should register for your website.
Bloggers who have seen a lot of success and have a strong following really don't need more than a single domain name; however, registering both .com and .net versions of your blog could prove beneficial. Most people who follow blogs don't readily associate a .com with blogs, so if you want to harness some wayward traffic the extra domain could be useful.
Small and medium-sized business should stick to a single .com domain that includes location-specific words or other keywords. While more domains might seem appealing, you need to remember that each domain will continue to cost money. If a variation domain that points to your site doesn't generate enough traffic, then you will slowly bleed out money.
A .com domain is the most important for businesses, as most internet users associate .com with professional and polished sites. One exception to the single domain is if there is a commonly misspelled variation of your domain name. The return from this kind of variation domain is usually high.
Whatever you do, don't go into the hosting industry thinking that you need to purchase every possible variation of your domain name. This kind of approach is prohibitively expensive and wasteful, unless you have the resources to run a massive marketing campaign.
Many people want to get all of the domain names they can because they're afraid of other people snatching them up. This fear-based thinking doesn't hold up. Even though there are billions of websites, good domain names are not a scarce commodity, especially if your website has a special market or niche.
Here's some advice regarding domain names in general: don't use hyphens or numbers in your domain name. Google treats hyphens in domain names as spaces, which means that it won't turn up as an exact match. For example, Google does not treat philosophicgamer.com the same as philosophic-gamer.com. Most people who search specifically for websites will not put spaces in the search bar. Also, people always go for the simplest choice, and typing in an extra hyphen or number makes the domain name more complex and harder to remember.
On the topic of Google, make sure to do your research when picking a domain name. If the domain you have chosen has previously messed up with Google and been banned from Google searches, that could destroy your potential traffic. You'll also want to make sure that your domain name doesn't infringe on any trademarks.
The long and short of it is that each website has its own needs. While in most cases a single domain will be plenty, sometimes having an extra domain or two is worthwhile. Buying and owning a large number of domains is, for most people and businesses, a waste of money and energy. When considering what domain to get, just make sure that you get a .com domain first. You want to make sure that your URL inspires trust in potential visitors and .com addresses are often associated with professionalism.
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