Known to most as a big-box retailer for home & garden items, Target also carries a wide assortment of juvenile products. While not as dedicated to unique baby gadgets as the other online baby stores, you will still be able to find all the top name brands, deals and prices that will give both you and your little one a reason to smile.

One of the benefits of shopping at for your baby essentials is the company offers a wide selection of products in categories that include baby gear, bedding, feeding items, health and safety, and baby toys.

The downside to this website is that while it sells various products from top name brands, its selection of unique and specialty items is limited. provides the basics, but if you are looking for a more specialized items you may want to look at other online baby stores.

Additionally, when you use this website, you will have to navigate throughout the site or use the search functions to find the baby store. Because Target offers other products besides baby items, it can be a little inconvenient if you want to just browse online and see what baby items are available. However, when searching for products, you use the main search function and search by keywords or search through each category individually.

The Baby Registry is convenient and caters to most everybody. Guests can look at your wish list online, or head into a Target retail store and start shopping. New registry guests will receive a kit that includes coupons and samples. You can also receive a discount on anything that is left on your list, and the return policy is excellent for anything purchased from your registry.

When placing an order, you can purchase items online or by telephone. If you have any issues with the order, you can also chat with a representative who can help solve any issues you may have. Additionally, the company accepts all major credits cards as well as Target credit cards and Target gift cards.

Free shipping is offered on select items or during promotional periods. Standard shipping rates apply on other orders, and you can view all the specifics when you place your order. Once an order has been shipped, a tracking information email is sent to the customer, which makes it easy to know exactly when you will have in hand those essential items needed for your little one.