Ice specializes in stylish yet affordable jewelry with a contemporary twist. The online jeweler doesn't offer the breadth of classic jewelry you'll find with more prominent jewelry retailers, but its unique offerings are perfect for the modern jewelry aficionado.

Ice delivers distinctly modern creations that use not only diamonds but also gemstones and precious metals of every type. In fact, beyond the traditional diamond solitaire engagement rings and stud earrings, Ice's collection has comparatively little in terms of classic jewelry. The company specializes in modern designs ranging from formal to business casual and nightclub chic. Niche items such as children's jewelry, zodiac necklaces and personalized pendants are available. Ice is one of the few jewelry websites that does not sell loose diamonds.

In addition to fine jewelry, Ice offers a selection of affordable options using less luxurious materials. You can also find bargains in this online jewelry store's clearance section.

Despite a large product selection, Ice is surprisingly slim in terms of features and services. The company noticeably lacks custom design services, financing and engraving. Most major online retailers offer the ability to build custom engagement rings and other pieces. In-house financing also seems to be a staple among the best jewelry websites. And while Ice offers personalized items, it does not offer engraving on non-personalized pieces (such as wedding bands).

Ice offers excellent customer service options. You can contact the company via telephone, email or live chat on its website, or browse through its comprehensive FAQs section to find answers to your questions. The company also provides order status and tracking. You also get free shipping and free gift wrapping with every purchase if your total reaches the minimum requirement. Ice also has a price match guarantee that you can take advantage of to get the best possible price.

When it comes to jewelry shopping online, you'd be hard-pressed to find an online jeweler that offers a more modern flair on fine jewelry than this one. Ice offers free shipping on most orders and price match guarantees, which makes it an ideal online jewelry store for smart shoppers.