Since its inception, Zales has become one of the largest and best-known jewelry retailers in the U.S. In addition to hundreds of brick-and-mortar stores, the jeweler has also created a strong presence online, capturing considerable market share selling fine jewelry on the web. It has a massive online inventory, an unrivaled return policy, and useful services and site features.

From amethysts and sapphires to cufflinks and watches, this online jewelry store provides all types of fine jewelry for men and women. The retailer's bread and butter is unquestionably its extensive line of diamond and wedding jewelry. In addition to engagement rings and wedding bands, Zales offers promise rings, anniversary jewelry and loose diamonds.

When you buy diamond jewelry online, it's crucial to look for diamonds that are certified and conflict free. All diamond jewelry Zales sells comes with a diamond certificate or grading report. This attests to the authenticity of the diamond and details various characteristics of the diamond, including carat weight, color and clarity. Independent professional gemologists conduct the assessment and issue the certification.

Zales provides additional services and site features that solidify its position as one of the best online jewelry stores. Some of these standout services include in-house financing, custom engraving and free gift wrapping. It also offers design services. You can build the perfect custom ring by selecting from thousands of ring settings and styles, a handful of precious metals and tens of thousands of loose diamonds. You can select and compare specific products to one another, and product reviews from actual customers provide firsthand feedback on specific pieces. Zales' website has dozens of filters to narrow search results, making it easy and efficient to find the perfect piece.

It offers a flexible return policy with a full 60 days to return or exchange items. This online jewelry store also provides versatile shipping options. In addition to basic express shipping, Zales offers overnight shipping and Saturday delivery, plus it offers free shipping to stores, so you can pick your order up rather than having it delivered to your door.

Zales insures all of its shipped orders. If your order is lost in transit, the company will work with you and the shipment carrier; if it is deemed lost, your order will be refunded in full. Additionally, an adult signature is required on all orders upon delivery.

Zales provides ample support resources to help you get the information you need. You can contact the company via email and telephone. The website also has an entire section on jewelry education. You can learn about different precious metals, gemstones and pearls, and how to properly care for the items you purchase. We especially like the section that discusses the 4 C's of diamonds (cut, carat, color and clarity) and how to choose the perfect diamond.

Zales delivers an impressive inventory that includes certified and conflict-free diamonds. The company's exceptional return policy ensures you'll always get exactly what you want.