PROS / You can create separate dashboards and allow unlimited users.
CONS / This software lacks social media engagement features.
VERDICT / Brandwatch is not as feature-heavy as other social media monitoring software, but its ability to accommodate unlimited users makes it a good choice for agencies and businesses with multiple departments.
Brandwatch social media monitoring software examines data from millions of sources, from social networks like Facebook, Twitter and YouTube, to news, blogs and even product reviews. Therefore, it can deliver a huge amount of data for analysis. Its extensive filters and customizable reports make that data easy to analyze and put to use for marketing campaigns, product research and reputation management. It's especially good for agencies or businesses with multiple users with different needs.
This software service listens to the major social media networks and monitors 27 languages for your keywords, like products, company name or names of your competitors. It also listens to blogs, news, forums and even reviews. It has extensive filters to weed out spam and unnecessary messages, and can understand slang, which helps identify details or sentiment.
It looks beyond the usual demographics to include profession and stated interests, and can identify leads or potential buyers. Naturally, it examines sentiment – positive, negative or neutral feelings – and has an accuracy of about 70 percent, which is typical of social media monitoring software.
You can program the software to search for specific terms. You can only look at tweets concerning a particular topic over a set time period, but you can also narrow it to only tweets by, for example, male posters with 5,000 followers who have posted at least 600 times. One other useful feature offered by this software is an impact assessment. Brandwatch has developed its own algorithms based on breadth of reach, influence of the author, likes and shares to determine the impact of a particular post. This can tell you which posts deserve more attention.
These filters come in handy because you can set up multiple dashboards for different users and customize their search terms accordingly. The software also supports unlimited users; some services limit users. As a result, agencies find Brand24 software is more cost effective for them. This software is also priced well for medium-sized as well as large businesses.
Unfortunately, this software does not come with social media engagement tools that let you post responses right from the dashboard. However, it does integrate with Hootsuite and Spredfast so that you can use its data in those applications. The application programming interface further lets you integrate Brandwatch data into other business applications as well, meaning it can inform all levels of your business, not just marketing.
If you have a business needing deep insights into what is being said about you, your products or your business, Brandwatch's social media monitoring system can provide you comprehensive yet focused marketing research. Its ability to create multiple dashboards and support unlimited users makes it a good choice for agencies who do monitoring and analysis for multiple clients, as well.