PROS / DataSift monitors over 1.5 billion interactions daily.
CONS / You cannot manage your own posts with this software.
VERDICT / DataSift focuses on deep monitoring and analysis of social media. While you'll need secondary software to handle posting on your social media networks, it's an excellent choice if you are interested in research.
DataSift focuses on social media monitoring and analysis. This company doesn't just ask questions and seeks answers; it considers what questions to ask first. As such, it supplies other social media monitoring software services with the data they then pass on to you. Because it focuses on monitoring, it lacks social media engagement tools, but is nonetheless an excellent choice for businesses needing in-depth analysis of their company, product or potential market.
This company monitors over 1.5 billion interactions a day across dozens of social media platforms, as well as news sites, forums, blogs and more. It's one of the few companies hooked into Twitter Firehose, giving it access to all the information Twitter collects. It not only notes when a link is posted, but examines that link in relation to the post to see if it applies to your research. If it's on the internet and public, DataSift can look at it.
It archives 2TB of data daily, so it maintains a huge historical database, giving you a vast field of past and present information to search. In addition to spam filtering to remove useless data, this software employs 300 standard search fields covering everything from language to demographics. Of course, you can add your own filters through keywords in order to better refine your search. Your filters can work across historical as well as present data, and you can even teach the software to find clues for the information you want.
Sentiment is a key element of social media monitoring, as people are eager to share how they feel about an issue, company or product by posting on social media networks. DataSift uses a number of techniques to determine if sentiment is positive, negative or neutral. It conservatively estimates its sentiment accuracy at 70 percent, which is about on par for most social media monitoring software. Humans themselves are 73 to 85 percent accurate in predicting the emotion behind a post.
Because of its focus, you won't find reporting or social media management tools to let you create reports or send response posts right from the platform. However, it offers several application programming interfaces that allow you to integrate the data with other sources.
DataSift boasts a huge virtual ear tuned into conversations on the internet and the ability to sort through all the noise to get you the information you need. It won't build reports or let you post to social networks, but it does integrate with other programs that do so. Therefore, it's an excellent choice for social media monitoring software for medium and large companies looking for in-depth, comprehensive research.