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Ooma Review

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PROS / Ooma offers low-cost, straightforward pricing.

CONS / It lacks important administrative features, like integration with CRM.

 VERDICT / This VoIP service is well suited for very small and micro businesses due to its affordability and easy installation.

Many VoIP service companies cater to large businesses and offer discounts for businesses with hundreds of users. Unfortunately for small business owners, these pricing structures often mean paying much more per line than their big business counterparts. Ooma offers low-cost VoIP for small businesses with affordable, straightforward pricing.

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Signing up for service with Ooma is quick, and it is just as easy to set up your system once it arrives. The process takes less than 15 minutes. You simply plug the base station into your router and connect it to any standard telephone. This flexibility saves money, since you don't have to purchase or lease VoIP phones.

Ooma offers unlimited domestic and in-network calling with all of its service plans. The basic system lets you connect a total of three physical telephones. If you want to add more lines, you have two options. First, you can buy a base expansion, which supports another five users. The second option is that you can use virtual extensions. Ooma supports up to 15 virtual extensions, meaning these lines will not connect to their own phone but can easily be accessed through a computer or smartphone application.

Pricing for VoIP providers typically depends on the number of users, what features you want and other factors. This can make pricing complicated and confusing. Ooma uses a much more straightforward model: Lines start at $20 per month. The annual cost of Ooma for 15 users is approximately $3,800.

Administrative features offered by Ooma include a virtual receptionist. You can also record your own custom greeting that will play for customers. Another feature you can add is a virtual fax, which costs an extra $9.99 per month. Ooma lacks other important administrative features like custom call queues, CRM integration and access to analytics.

Ooma offers a 60-day money back guarantee, the longest of any service in our VoIP comparison. You can reach customer support by email, live chat or over the phone. If you want to look for answers on your own, you can visit the FAQs page.


Ooma provides affordable plans for small businesses and is easy to install, so you don't have to worry about extensive setup. It is limited in terms of how many lines it supports, plus it doesn't offer many administrative features, like call queues. Still, it is a good choice for budget-conscious small businesses.

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