It's no secret that a professional website is a must for every modern business, and that's why many companies focus on the site's design, features and functionality. Web hosting can be treated almost as an afterthought, but that's a mistake. You might have the best and most feature-packed website in the world, but if it's slow, occasionally displays odd server errors or is down entirely, that'll leave potential customers with a very bad impression.
When you're looking for a host, then, don't be distracted by ultra-low headline prices. Check exactly what you're getting, make sure it has the features you need and that there are no major limits on email accounts, databases or other key features.
A good web host will give you room to upgrade as the demands on your site grow, with a wide range of flexible plans and plenty of optional extras. And pay special attention to support, because no matter how experienced you are, you'll need some help occasionally. Find out how you contact support – email, chat, telephone – as well as where the team is based, and whether there are any guarantees on response times.