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Amazon Prime Day USA deals 2021 - Early discounts and offers

Amazon Prime Day USA 2021 - What deals to expect this Prime Day
(Image credit: Future)

The Amazon Prime Day USA deals event officially starts on June 21, at 0:01am Monday morning. Keen shoppers will already be signed up for Amazon Prime, to take advantage of the deals, and the super enthusiastic will be setting their alarms for the event's start. If you're just casually looking for an Amazon Prime Day deal or two, then you'll have loads of choice throughout the 48 hours that the event runs. 

Whatever, just take me to the deals!

Amazon US - all the best deals from Amazon itself
Walmart - also having a sale, and with plenty of savings
Best Buy - grab a great deal on all your home tech
Dell - for all those who need a new computer or laptop
Verizon - upgrading your phone? There are loads of offers here
Samsung - for all your home appliance and TV needs

However, if you'd rather not get involved in the inevitable shopping frenzy, we've actually started to round up the best Amazon Prime Day US deals right now, and you'll find the current best picks below. It may help you find something you want right now, and avoid all the stress of looking for a lower price on Prime Day itself.

Amazon Prime Day's sale is expected to run across the entire site, so you can make savings on whatever Amazon sells... which is everything. While not every product will be discounted, you can expect reductions on 100,000s of items throughout the 48 hours. In case it wasn't obvious, we should warn you that this sale is for Prime Members only, so you won't actually see the deals unless you're logged into your Amazon Prime account. If you aren't already signed up, you can get a free 30-day trial.

You'll find different types of deals in the US Amazon Prime Day sale. Most will be daily deals, although some will run through the whole 48 hour period. Then you'll have Lightning Deals, which only run for a limited time (or until stock has expired). This is mostly chuff, but you'll find a few gems here, so it's worth keeping an eye for upcoming Lightning Deals.

For now, check out all the early Prime Day deals below, and stock up on stuff before the sales even start.

Best early deal!

Amazon Echo Show 5: $79.99 now $44.99 at Amazon
If you want an Alexa-powered device in your home that lets you chat to friends and family, watch TV, and link up with your home security network (oh, while being a personal assistant too) this is the best deal you'll get. Save a massive $35 right now.View Deal

Best Amazon Prime Day USA deals

Insignia 24-inch Smart TV: $169 now $99 at Amazon
If you need a cheap second TV for your home, or you want to kit out an RV, this 24-inch smart TV from Insignia is perfect. You'll be able to watch in HD 720p, and get access to all the streaming services too. You're saving $70/41% for Prime Day!View Deal

Amazon Fire TV 4K starter pack: $82.97 now $52.97 at Amazon
If you want to get all set up for 4K TV streaming, this starter kit is perfect. It contains an Amazon Fire TV stick, a remote control, and a USB power cable. You can connect it to almost any TV or smart device, and you're well away! You save $30 with this deal.View Deal

Amazon Echo Auto: $49.99 now $14.99 at Amazon
Can't get enough of Alexa in your life? Get them into your car for $35 less with this deal. This will allow you to take advantage of all Alexa's features, but while you're driving, so you're never out of touch with your personal assistant.View Deal

Instant Pot Duo Plus 8 qt 9-in-1 | Was $139.99 | Now $119.95
Grab a healthy $20 saving on the best of the Instant Pot cookers out there. The Duo has all the functions you need in an Instant Pot, including pressure cookers and steaming, along with extras like yoghurt maker and sauté settings. View Deal

Brother MFC-J995DW INKvestmentTank: Was $349.99 now $268.15 at Amazon
Need a new printer to complete your home office set-up? The Brother INKvestment Tank printer will save you loads of money on ink, long term, and you're getting a healthy $80 saving right now too.View Deal

More deals

Fitbit Ace 3: Was $79.95 $59.95 at Amazon
Perfect for tracking kids activity, this Fitbit Ace 3 is now $20 off at Amazon. It's available in delightful bright colors, but packs in all the features you'd expect from a FitBit. It's tough and chunky too, so can withstand kids' activities.View Deal

Canon PIXMA TR7520: Was $179.99 now $157.89 at Amazon
Not a huge saving on this printer - only $20 - but the Canon Pixma is one of our favorite small printers. You can take it with you on business trips, and it has excellent print quality. View Deal

Amazon Prime Day 2021 - info

What is Amazon Prime Day?

Just in case you've been living in total self-isolation for the past year (usually that's a joke, but after 2020 it isn't), Amazon Prime Day is a yearly sales event from the House of Bezos, which slashes prices on a wide variety of consumer goods. It usually runs for around 36-48 hours, and it happens around the end of June or start of July every year. This year Prime Day will be June 21/22, and it will run from 00:01 ET on June 21, until midnight on June 22. That's 48 hours of deals.

Amazon Prime Day USA is exclusively for people with Prime membership, so you won't see the deals unless you're signed up. However, we know that by the end of 2018 more than 95 million people had signed up for Prime, which accounted for half of the site's global usership. If we assume that Prime sign-ups have risen at the same level as users, then at least 50% of all Amazon customers will be able to take part.

Over the course of Prime Day 2021 (which, again, is going to be two days) discounts are released in several different ways. Let's talk about them below.

How does Prime Day work?

Assuming you've signed up for Amazon Prime and you've logged into your account, you'll see discounts across the whole site. In previous years, Amazon Prime discounts have been clearly marked across the site's 12 million+ products, so you know that you're getting the deal because you're a Prime Member.

There are always deals that run throughout the whole of Prime Day, which you can access at any time. Then there are daily Amazon Prime Day deals, which run for 24 hours, or until stock is depleted. And finally, there are Lightning Deals, which appear every few minutes, and run until all the stock of a particular item has been bought up. Sometimes Lightning Deals run for hours, sometimes minutes. Depends what the product is.

Once you've checked out with all your stuff, that expedited Prime delivery will see the products in your home within a few days. It used to be overnight in most areas, but since the explosion in at-home shopping during 2020, deliveries - while still free - take a little longer.

What happened in Prime Day USA 2020?

As with every year, there were loads of deals on Amazon's own devices, and consumer electronics. We also saw a slew of home appliance deals, and a vast number of savings on clothing and shoes, which Amazon is pushing harder and harder into. Below are a selection of the best Amazon Prime Day deals from last year, which are now no longer available.

Amazon Fire TV Cube with Alexa | Was $119.99 | Now $79.99 at Amazon
This is a brilliant media streaming device with Alexa built-in, so you can ask her to find you something to watch... And not lift a finger to search yourself. This is a generous discount from Amazon from Prime Day, and worth buying if you don't yet have a streaming device.View Deal

Marcy Magnetic Recumbent Bike | Was $283.99 | Now $186.99 at Amazon
The ideal cardio bike for newcomers, or for those who are recovering from injury. The preset tension-adjustment knob on this laid-back Marcy fitness bike enables you to move through eight different resistance levels, while the digital tracking panel keeps tabs on your active minutes and calories burned.View Deal

Roku Express HD Streaming Media Player | Was $29.99 | Now $21 at Amazon
At this price, it would be rude not to buy! You can use the Roku player to watch movies and series on the likes of Apple TV, Netflix, Amazon Prime, Disney+, and HBO (subscriptions apply). That means there's something for everyone here. Snap one up before this Prime Day deal vanishes.View Deal

Samsung Galaxy S20 Ultra 128GB| Was $1,199.99 | Now $899.99 at Amazon
The S20 Ultra is the flagship phone in the current Galaxy range. It sports a giant 108MP sensor, a 100x zoom lens and a 40MP selfie camera for all your day to night photography needs. A 5,000-mAh battery is more than enough for day to day tasks.View Deal

Samsung Galaxy S10 Lite 128GB | Was $649.99 | Now $474.99 at Amazon
The S10 lite is the perfect budget-friendly pick if you're new to the Samsung Galaxy range. With the same powerful processor that drives the S10, you can play games and stream your movies without delay. A fast-charge battery keeps the phone juiced up. View Deal

Nespresso Vertuo Coffee Machine by De'Longhi | Was $232 | Now $99.99 at Amazon
As well as saving over $100 on this popular coffee maker, you'll also get 30 free Nespresso coffee capsules from the brand's popular blends. The Vertuo makes long drinks, short drinks and rocket-fuel espressos at the push of a button. Jump on this one quick if you're interested, as we think it will prove popular.View Deal

Nolah Mattress Limited Edition 12 AirFoam Matttress | Was from $1,099 | Now from $799
There’s up to $450 worth of savings to be had when you buy one of Nolah's pressure-relieving AirFoam mattress, designed to keep you cool and comfy during sleep. It's wrapped in stylish white Tencel cover, and it's flippable too, with a soft side and a firm side.View Deal

Greenworks 12-Inch 40V Cordless Chainsaw: Was $179.99 | Now $113.74
With a freshly trimmed price of $113.74, this cordless Greenworks chainsaw is now 37% cheaper than its original price. It's lightweight and straightforward to use, and capable of delivering 75 cuts before a charge is needed. Everything points to a top quality cut each time. View Deal

Black & Decker Extreme Cordless Stick Vacuum Cleaner: Was $199.99 | Now $139
Save 30% on the Black & Decker Extreme Cordless Stick Vacuum Cleaner and get multiple cleaning systems, 90% more suction power, and almost an hour of uninterrupted runtime for just $139 on Prime Day. View Deal

Ninja Air Fryer Ninja Foodie 5-in-1 4-Qt Air Fryer | Was $229.99 | Now $199.99 at Amazon
Get perfectly chargrilled flavors from a space-saving appliance that has the speed of an outdoor grill and the versatility of an air fryer. The Ninja Foodie is easy to use, pretty much smoke-free, and the 500-degree cyclonic air tech ensures perfect browning. View Deal

AncestryDNA: Was $99 Now $49 at Amazon
For only $49, take the opportunity to dig deep into your past with this DNA kit and genealogy package from You'll learn where you came from, and who your distant relations were...and you'll discover family that you didn't know you had that are alive today - all for half price.  View Deal

Hoover MAXLife Pro Pet Swivel HEPA Media Vacuum Cleaner | Was $199.99 | Now $149.99
Saving $50 off its usual price, this sleek vacuum cleaner with swivel steering from Hoover now costs just $149.99 at Amazon. There's a sealed allergen system with HEPA media filtration to safely contain 99% of dust, allergens, and pet dander, and a runtime 3x longer than most vacuum cleaners.  View Deal

Blueair Blue Pure 411+ Air Purifier | Was $139.99| Now $97.99 at Amazon
Small, yes, but mighty in performance. This Blueair air purifier with HEPA filters traps large particles of dust and hair, cleansing your hair of allergens and other nasties floating around. HEPASilent filtration tech results in a quieter, more energy-efficient purifier for boosting the air quality inside your room of choice.
View Deal

Is Prime Day just for Amazon?

Unsurprisingly, many other retailers like to get a piece of the consumer buying frenzy that surrounds Prime Day. So, while Amazon Prime Day itself is a strictly 'Amazon only' event, you'll see all kinds of other retailers cutting prices to try and compete or offer different deals to the ones found on Amazon. Here are a few of the non-Amazon deals from 2020.

Rosetta Stone Learn Unlimited Languages - 12 Months: Was $179 | Now $69 at Rosetta Stone

Get a mammoth 62% off a 12 month subscription to the Rosetta Stone Unlimited Languages package and pay only $69 for the chance to learn 24 different languages. If you want a lot longer to learn, the lifetime subscription is discounted by almost 50% too. 

View Deal

Bella Pro Series 4.2-Qt Analog Air Fryer | Was $59.99 | Now $29.99 at Best Buy
At less than $30, it would be rude not to make room in your kitchen for this air fryer. It preheats in half the time of a conventional oven, and has a big old 3.6lb capacity for tasty batch cooking. With an adjustable temperature of 175-400 degrees Fahrenheit, you can air fry everything from chicken to crispy donuts.View Deal

Whynter ARC-122DS: Was $592.99 | Now $435.99 at Best Buy  
You can take 25% off the normal asking price with this air conditioner deal at Best Buy. This portable unit is powerful and energy efficient, and at such a great price, it's bound to get snapped up in no time.View Deal

Dyson Pure Hot and Cool - Iron/ Silver: Was $499.99 | Now $374.99 at Best Buy  
Save 25% on this three-in-one air purifier, fan, and heater from Dyson. With an impressive $125 off, this is the lowest we think you'll find this price right now and at such a great deal, you won't want to miss out. Improve your home's indoor air quality without breaking the bank. View Deal

Royal Sovereign RSAC-2417S Air Conditioner: Was $1,499 | Now $1,298 at Best Buy  
You'll be saving $201 with this Best Buy air conditioner deal. The Royal Sovereign unit is quiet and cheap to run, and you can use it as a heater too. Snap it up at this limited-time low price. View Deal

LG LW1217ERSM: Was $489.99 | Now $395.99 at Best Buy
Keep your home cool for less with $94 off this LG air conditioner at Best Buy. One of the top-rated brands in air cooling, LG air conditioners are great at cooling large rooms and at this low price, there's even more incentive to buy. View Deal

LG LMXS28626S French Door Refrigerator: Was $2899 | Now $1998 at Home Depot
There's a whopping $901 off this smart French door fridge. It's WiFi-enabled and has a huge capacity, making it an ideal choice for family homes or those that just want a stylish and efficient refrigerator.  View Deal

How to get the best Amazon Prime Day deals

Sign up to Amazon Prime
The first thing to remember with Amazon Prime Day is that you need to be an Amazon Prime member to take part. While many people will already be members, many aren’t. Signing up for Amazon Prime is easy. If you’ve never been a member before, you can make use of the 30-day trial that allows for free Prime membership. If you want to cancel when the month is up, you can do so easily and it won’t have cost you a dime - besides what you spend on Prime Day itself, of course. 

If the free trial is not an option for you, Prime membership currently costs $12.99 a month or $119 for a year. You’ll get faster delivery options, Prime Video, ad-free music streaming on Prime Music, and access to unlimited photo storage and Prime Reading all thrown in, so there’s little not to like. 

Walmart recently launched a rival service, which we compare in our Walmart Plus vs Amazon Prime review.


Do your research
Familiarising yourself with the Amazon site is also a good idea if you want to secure the best Amazon Prime Day deals. Take note of what is listed where and try to get a feel for how much the things that you’re interested in buying cost - creating a wish list on the site is the easiest way to keep tabs on the products and prices that you have in your sights. 

Given the most popular Amazon Prime Day deals sell out in a matter of minutes, getting a heads up on what will be discounted can be important too. Some deals will be announced in advance, and we’ll round up the most eye catching propositions on this very page. If you want tech deals, we recommend checking out TechRadar's Amazon Prime Day deals page.

Compare prices
On Prime Day itself, the onus falls on you to stand by your device and make your move once the deals go live. Try to buy early to get the best price while items are in stock, and if the price drops again, you can make an easy A-to-Z Amazon return (usually before items are shipped). But if you wait and an item sells out, it’s your bad luck, unless a similarly-priced deal comes along to replace it. 

If you have time on the day, it’s a good idea to use to check the Amazon price history of a product and ascertain whether it really is a good deal. You could also load up Google Shopping to see how much rival retailers are selling the product for, just to make sure the Amazon Prime Day deal is the best around.

Finally, if you’re looking for reassurance that the Amazon user reviews you base your purchasing decisions are genuine, can help you work out whether the reviews for a product are legit or fake.