About Us

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What Do We Do

Just as our name suggests, we review products. For over 14 years, we’ve been one of the largest and most comprehensive product review sites on the web, with tens of thousands of reviews and rankings in categories that include financial services, software, electronics, business, computers, home appliances and more.

We’re a little different from other product review sites in that each one of our product groupings are displayed in an easy-to-follow format. While we may have researched dozens of products in a category, we’ll only show you the best picks so you can easily find the product you need in your budget. Our reviews combine product comparison, expert analysis and industry data so you can find the right product for you.

We know everyone’s needs are different. We know the features found in our Gold-Award winning DSLR camera may not appeal to the amateur photographer, and the price tag of our top pick in smartphones may be too much for some people to swallow. The good news is, we’ll show you many other choices at many other prices that have all been researched, reviewed and ranked as among the best.

Why we do it

There’s more choice than ever when it comes to parting with your money. Whether you’re looking to buy something for your home, work or the backyard, sifting through loads of information and learning about something from scratch takes a long time. Sure, it would be awesome if you could all fill your cart with the 10 best products, take them home, try them out and return the nine you don’t want. Unfortunately, that’s the stuff of fairy tales. None of us have the time.

That’s where Top Ten Reviews comes in. We do the hard work and research so you don’t have to.

How we work

We’ve assembled a team of researchers and reviewers who each bring specialized skills and expertise. 

Our testing methodology looks something like this:

We send our Research Team out into the marketplace (i.e., the places you shop). They participate in online forums, monitor trends, follow industry news, rub elbows with thought leaders and keep an eye on new advancements in home, services and technology.

Our Editorial Team picks apart the data they gather to identify products and services of note. Their selections are based on a number of factors, including cost, availability, popularity, etc. Sometimes they’ll suggest a few dozen products for review; sometimes more.

When the final list is complete, our reviewers reach out to manufacturers in search of no-strings-attached samples or products available on loan. Side note: Most manufacturers are happy to provide samples – never mind the possibility of a bad review – because they believe in the quality of their products. In some instances, when a product sample is not available, we head to the store and shell out the cash to pick it up just like you would.

With products in hand, our reviewers begin the meticulous review process, which includes using most products just as you would, as well as some standard tests that allow us to compare products in a category. Think battery life for your phone or laptop, or cleaning power of a washing machine. This ensures we’re able to identify and communicate each product’s strengths and weaknesses in a way that makes sense to you.

Among other things, our tests gather data on features, ease of use, durability and the level of customer support provided by the manufacturer. We use these to formulate a score for each product and factor in price too. Often there might not be an “Overall best” product in a category because each has its own strength and weaknesses. In these cases we highlight which situation a product is best for.

How we make money

We’re serious about editorial integrity. We want to make sure you are happy with the product or service Top Ten Reviews has recommended because we want you to come back next time you need advice. 

In most cases we make money when you click a link and buy a product. After a cooling off period we’ll be given a small percentage of what you paid in what is called an “affiliate fee”. If we think a product isn’t worth buying then we’ll direct you to a better option in the same price range. As affiliate fees are mostly standard we won’t try to push you towards buying one product over another. We want to make sure you get the right product or service for you.

Once our reviews are complete and published, our commercial staff may pursue various means of developing revenue. That may include traditional advertising, sponsorships or lead generation. Sponsored content is clearly marked with the words “Sponsored by” or “Promoted by”. 

To be clear, these methods of monetization in no way affect the review score that a product, service or companies receives. Ever.

We use these various revenue streams not only to support our staff, but also to purchase products for review, to outfit our offices with the best tools and equipment for testing and to continue to expand the number of products and services we review.

How we update our reviews

We review and update products as and when they become available, but we don’t rush in. Unlike most review sites speed to review isn’t our primary aim. We believe that it takes time to fully review a product. If there are problems with a new product we want to see how a manufacturer responds to them. These all factor into our scoring. 

New products are reviewed using the same methods as before to ensure the comparison is fair and accurate, and if they are good enough they are added to the list of the best in a specific category. And even though we’re called Top Ten Reviews we believe only the products that are worth buying should be included in a list of the best products. If there aren’t 10 products we’d recommend in a category, we’ll include fewer. If there are more, we may include more. 

We are all about helping you find the product or service that works for you. We exist to make your complicated buying decisions easier. If you ever have any specific questions about the reviews on our site, please contact us on Facebook, Twitter or by email at Editorial@toptenreviews.com.