Fitbit trackers are popular with anyone who wants to keep tabs on their health and fitness, and the best Amazon Prime Day Fitbit deals help you save money when buying one of them. Among these cheap Fitbit offers you’ll often find big discounts on older models like the Fitbit Inspire, but the latest devices may also have price cuts.
Amazon Prime Day 2020 is a fantastic time to pick up a Fitbit for cheap, whether you’re looking for a simple tracker to just monitor your steps and calories burned, or something smarter to track your workouts, sleep, and periods. Fitbit features highly in our guide to the best fitness trackers, so you’re sure to find something for you in the brand’s growing range of wearables.
We'll be updating this page with all the best Amazon Prime Day Fitbit deals as and when they appear, and not just from Amazon either - we keep an eye on all of the major online retailers. So make sure you bookmark this page and check back regularly to get the cheapest Fitbits before and on the big day itself.
Amazon Prime Day Fitbit deals 2020: What to expect
If last year’s Prime Day Fitbit deals taught us anything, it’s that this is a great sale to get your hands on a Fitbit for cheap. Due to the ongoing coronavirus pandemic Prime Day has moved to October this year, instead of putting in its usual July appearance, which is pretty close to Black Friday 2020. So should you wait for all of those Black Friday Fitbit deals to start rolling in? Not necessarily.
That’s because Prime Day has traditionally thrown up some of the best Fitbit deals we’ve seen, so if you need a Fitbit tracker sooner rather than later, it makes sense to buy during the Prime Day sales rather than hanging on another month just in case a cheaper Fitbit comes along.
We’re expecting this year’s sales to be no different, with older models as well as new devices popping up among the best Amazon Prime Day Fitbit deals. These discounts won’t just be available on Amazon either, as Walmart, Best Buy and Target, among others, have a track record of selling cheap Fitbits. So you have plenty of choice.
How to get the best Amazon Prime Day Fitbit deals 2020
Amazon’s own Prime Day offers are only open to Prime members. So if you aren’t already signed up, we recommend getting a free Prime trial a day or two before the event begins so that you're ready to take advantage of the best Amazon Prime Day Fitbit deals on its fitness trackers and any smartwatch offers going live on the site.
Don’t forget that Prime Day deals aren’t just found on Amazon. Other big retailers get involved too, so you’ll find the likes of Walmart, Best Buy and Target all offering Prime Day Fitbit deals in the US. In the UK, retailers like Currys, John Lewis and Argos will be trying to undercut Amazon with their own cheap Fitbit deals. This is great news for you, as you can pick up a Fitbit for way less than normal.
The best pre-Amazon Prime Day Fitbit deals 2020 to shop now
Fitbit Versa Lite Edition |
Was $159.95 | Now $129.95 at Best Buy (save $30)
This smartwatch is ideal for anyone who wants the durability and style of a watch combined with Fitbit’s activity monitoring. The Versa Lite is currently on sale at Best Buy ahead of its Prime Day Fitbit deals launching, saving you $30 on this top-rated smartwatch. It’ll track your pulse, daily steps count, distance, calories burned and more. Smartphone notifications are displayed on the watch face.View Deal
Fitbit Inspire |
Was $69.95 | Now $55 at Amazon (save $14.95)
If you want a simple activity tracker to encourage you to move more, this is the best Fitbit for you. The Inspire tracks your daily steps count and how far you’re walking, and prompts you to get up more often. It’ll also track your calories burned for up to five days per charge. Wear it to bed and it will keep tabs on how well you’re sleeping, and wake you up by buzzing gently on your wrist.View Deal
Fitbit Charge 4 |
Was $149.99 | Now $130 at Best Buy (save $19.99)
We’ve been using this fitness tracker for a few months now and find that it’s so easy to wear, we hardly notice it on our wrist. The Fitbit Charge 4 is super-simple to use, and automatically monitors a range of exercises, plus it will keep tabs on your sleep, period, and even help you to calm down and take a mindful breath if you’re stressed.View Deal
The best Fitbit models to look for on Amazon Prime Day
When the Fitbit Sense was first announced, people fell over themselves to pre-order it, leading to many sites selling out of their pre-order allocations. This is another Fitbit tracker designed to look like a smartwatch, but beyond that it offers some rather unusual tracking features we haven’t yet seen in such a device.
These include the rather fancy-sounding electrodermal activity monitoring, which is Fitbit’s attempt to help you monitor and deal with stress. Then there’s skin temperature tracking, the monitoring of oxygen saturation while you sleep, and an ECG scan which is awaiting FDA approval. All that on top of everything you’d expect a Fitbit to do.
Whether we’ll see this new flagship wearable pop up among the best Amazon Prime Day Fitbit deals remains to be seen, but if all those pre-orders are anything to go by, there’s certainly an appetite for a device that can help lower your stress and up your steps count.
While on paper the Fitbit Versa 3 doesn’t look as exciting as the Fitbit Sense, there’s still a lot going on with this stunning smartwatch, and it costs $100 less too. The Versa 3 is a big upgrade of the Versa 2, thanks to the inclusion of GPS, a bigger screen (1.58 inches), and better heart rate monitoring (PurePulse 2.0).
There’s also a fast-charging function here, so you can get an entire day’s worth of power from just a 12-minute charge. You can also take calls at the wrist with the Versa 3, as it has onboard Alexa and Google Assistant voice smarts.
Swimmers, you’ll be safe powering through the pool while wearing the Versa 3 as it’s water-resistant to 50m. It’ll automatically track your swim sessions too, as part of its ability to monitor 20 individual exercise modes.
Will it be among the best Amazon Prime Day Fitbit deals? Hard to say as, like the Fitbit Sense, the Versa 3 is new out. However, some plucky retailers might be gearing up to capitalize on the tracker’s newly minted popularity by offering a sweet discount.
If you’re utterly confused about which Fitbit tracker is right for you, but you know that you’d prefer a wristband to a watch design, just head for the Fitbit Charge 4. This is Fitbit’s latest activity tracker and one of it’s best yet. There’s onboard GPS for pace and distance tracking during hikes and outdoor runs, and it’ll monitor your heart rate 24/7.
Battery life is seven days per full charge, so you can go the whole week without worrying about the tracker. In fact, we hardly notice it on our wrist, even when sleeping. Speaking of sleep, the Fitbit Charge 4 offers decent sleep tracking and could give you more of a clue as to how much sleep you’re getting each night.
Fitbit’s brilliant app ecosystem is at your disposal here, of course, so you can fire up your local weather report, read news highlights, view your upcoming diary appointments and more right on the Charge 4’s personalized clock face.
All-day activity tracking will paint a picture of how much or how little you’re moving throughout the day (home office workers, take note), while the Guided Breathing feature is like having one of the best meditation apps on tap. If you see this fitness tracker among the Prime Day Fitbit deals for a good amount under its $149 RRP, buy it. You won’t be disappointed.
The Fitbit Inspire HR is a major upgrade from the original Inspire. As its name suggests, the most significant new addition is heart rate monitor, which upgrades the Inspire HR from a simple step-counter to a serious fitness tracker.
It includes 15 exercise modes, each of which provides you with a wealth of useful information (such as distance, pace, calories burnt, heart rate and speed), and uses your phone's GPS to track your position.
Connect the Inspire HR, and all this data will be aggregated and presented with handy graphs and charts so you can easily monitor your progress with each passing day. Oh, and it can track your steps, too.
The Fitbit Charge 3, first launched in 2018, rolls fitness, heart rate and sleep tracking into one neat (and rather stylish) package. Its screen is much larger than that of the Charge 2, and the whole tracker feels much lighter thanks to a switch from stainless steel to aluminum for the case.
It'll track running (outdoors or indoors), swimming, walking, weight training, cycling and intervals, all without needing to be activated manually. A great pick if you're already active, and are looking for ways to measure and improve your performance.
Unlike many of Fitbit's other wearables, which are fitness trackers first and foremost, the company is pitching the Fitbit Versa as a smartwatch. Like the Charge 3 above, it's extremely light, but also has a huge range of interchangeable straps so you can choose something dressier for occasions when you're not pounding the pavements or pumping iron.
Its clear, bright screen presents a wealth of workout information, and in the morning it'll provide a detailed rundown of how well you slept. Future firmware updates should add more non-fitness features like smart notifications and contactless payment, so it'll get even better (and smarter) with time.
Fitness isn't just for grown-ups, and the Ace is Fitbit's take on a fitness tracker for kids. It looks very much like the Fitbit Alta so older children won't feel embarrassed about wearing it, and its bands can be swapped as they grow.
The Ace connects to the Fitbit app using a secure family account system, helping protect their personal information, though this is easier if a parent already has a Fitbit of their own. Kids' accounts are more limited than adults (they can't add friends, for example), but they can take part in family challenges.
The original Fitbit Alta is now a little dated, having been succeeded by the Alta HR, Charge 3 and Versa, but its price has dropped significantly in the meantime, making it a tempting proposition if you're looking for a frill-free fitness tracker.
The Alta still looks fantastic, with a sleek design and a rainbow of color options to choose from. Its interface is wonderfully simple, operated with simple taps of the screen to switch between 'pages'.
There's no heart rate or sleep monitoring here, but you won't find a better fitness tracker for the price. Ideal for fitness-focused fashionistas.
The Fitbit Ionic is more than a year old now, bit still leads Fitbit's range of fitness trackers and smartwatches and combines features of both. It launched for $300, which is a bit pricey, but at $200 it's a great buy.
It's fitness features are one of its highlights. It's suitable for running, cycling, swimming, weights and much more and comes with built-in workouts that you can watch on the screen. The Adidas Edition adds even more of these. It also has GPS and a heart rate monitor and 4+ day battery life.
The best Amazon Prime Day Fitbit deals we saw in 2019
Fitbit Alta HR: $91.90 (was $129.95) at Amazon
Save $38 - The latest Fitbit Alta HR is slick piece of kit and with its newly added heart rate tracking skills, it's a very well-rounded fitness companion for those looking beyond a simple steps count fitness tracker. It's at a bargain price of just $91.90 - they cheapest we've ever seen it at. View Deal
Fitbit Charge 3: $120 (was $150) at Amazon
Save $30 - Pick-up Fitbit's excellent health and fitness tracker for just $120. A big step-up from the Charge 2, it helps you keep track of your heartbeat and fitness goals while running through over a dozen different fitness modes (including swimming – it's water-resistant up to 50 meters).
Fitbit Ionic Watch: $200 (was $249.95) at Amazon
Save $50 - The Fitbit Ionic is Fitbit's top of the range smartwatch and fitness tracker. It looks stylish, tracks all sorts of activity like runs, swims (up to 50 meters), rides and workouts. This great Prime Day Fitbit deal also includes both large and small wristbands and battery life is upwards of 4 days.
Fitbit Ionic Adidas Edition Watch: $230 (was $300) at Amazon
Save $70 - This version of the Fitbit Ionic includes everything you get in the normal one, but also includes the Adidas logo and exclusive workouts from Adidas with coaching, an Adidas designed clock face and a signature two toned sport band. This Prime Day Fitbit deal has the biggest saving.
Fitbit Versa Lite: $138.98 (was $159.95) at Amazon
Save $20.97 - A leaner and much less expensive version of the Versa, the Fitbit Versa Lite is an excellent little fitness tracker. It monitors your heart rate, and automatically tracks workouts, pausing whenever you stop to take a break. A great buy. Get the Apple Watch look for a fraction of the price.
Fitbit Versa: $170 (was $200) at Amazon
Save $30 - The Fitbit Versa is a cheaper alternative to the company’s flagship Ionic smartwatch. A great fitness smartwatch, it has local storage for music and a four-day battery life. It can also link up to your smartphone for call, text and calendar notifications.
Fitbit Versa Special Edition: $200 (was $230) at Amazon
Save $30 - If you're looking for something a little more special over the Versa, then take a look at this Versa Special Edition. Extras include an NFC chip to make mobile purchases and a classy fabric watchband.
Fitbit Alta | $68 at Amazon
Arguably the best looking Fitbit in town, the Alta is lean, sleek, and comes in a dizzying array of colors. This is the best price ahead of Amazon Prime Day, and while it might drop further, Amazon might focus its attention on newer models.
Fitbit Inspire | $69.95 at Walmart
Jog down to Walmart for the best deal on the most affordable Fitbit model ahead of Black Friday. The Inspire isn't flashy, but it looks great and is an excellent choice if you're looking for something affordable to track your daily steps.
Other great deals to look for on Prime Day 2020
Prime Day isn’t just about cheap Fitbit deals - you’ll also find offers on a range of household goods, personal tech and even groceries. We’ll be rounding up all of these too, and have handily grouped them into the following categories so that you spend less time searching for deals, and more time buying what you love (for less)…