Pros / E*TRADE offers three different trading platforms to meet the needs of both average and advanced traders.

Cons / This stock broker doesn’t offer forecasting tools to help you plan trading strategies based on a stock's predicted future performance.

 Verdict / Although it's more expensive than many other services, E*TRADE offers forex and futures trading as well as a variety of educational resources, making it a solid choice for many traders.

E*TRADE is an online stock trading website geared toward meeting both simple and advanced stock trading needs. It offers a full range of investment choices, including forex and futures. If you choose to explore forex, futures and options, be aware that they require more analysis and carry more risk than other investments.

Three online trading platforms are available: E*TRADE 360, E*TRADE Pro and mobile platforms. The E*TRADE 360 platform is easy to use and customizable and is one of the best trading platforms for beginners. It uses charts and graphs to display your account's progress and current activity. You can choose which windows you want to view based on what data is most important to you. Choices include streaming market data and watch lists to help you track important stocks.

The advanced E*TRADE Pro platform is designed for active online stock traders who place 30 or more trades per month. It has additional features, such as in-depth trading and analysis tools, streaming market data and live CNBC, as well as a number of charts and extended trading hours.

E*TRADE has one of the best mobile stock trading apps for beginners. The app can work across multiple devices, including Apple and Android products and the Apple Watch. The Android and iPhone apps have the most complete set of features, including CNBC on demand and real-time alerts. The tablet and Windows Phone apps do not have the same level of features, but they do allow you to continue trading when you’re away from your desktop.

The cost to buy stocks online, as well as options and exchange-traded funds, is $6.95. This fee is higher than most of the other services we reviewed. However, if you make more than 30 trades per quarter, this prices drops to $4.95. Broker-assisted trades cost $25.To open an account, a minimum deposit of $500 is required.

This online stock trading software provides thorough educational resources on buying stocks online, including a retirement planning toolkit to help you plan investment strategies for your future. A key feature of the education center is the recorded webinars that cover a range of topics such as choosing the right retirement account and how diversifying your portfolio can benefit you. In addition to the webinars, the company provides investment guides, online investment courses, articles and live events at E*TRADE locations. The site also offers a simulated trading environment so you can practice on the platform and develop trading strategies.

E*TRADE Financial Visit Site
  • Stock Trades
  • 10 Option Contracts
  • Broker-Assisted Stocks Trades
  1. The lowest cost for a stock trade.
    Lower is Better
  2. 4  E*TRADE Financial
  3. $4.95
  4. $4.95
  5. $6.95
  6. Category Average


E*TRADE is a full-service online stock broker that offers different trading platforms to meet both basic and advanced trading needs. The E*TRADE 360 platform is a good option for a beginning or average investor, and the E*TRADE Pro platform provides advanced tools for active traders. No matter what type of online trading you do, you can access your accounts on the go with the mobile platforms. The website has an exceptional offering of education resources to help you further explore your investment options. E*TRADE is a good, though somewhat expensive, choice for online stock trading.

E*TRADE Financial Visit Site

Specifications and Benchmarks

Fees & Commissions

Average Trader's Yearly Cost
Online Stock Trades
Options Base Fee
Options Per Contract
10 Options Trades
Options Exercise & Assignment
Broker-Assisted Trade Fee
Margin Rates
9.25% - 5.75%
Minimum Investment

Platform & Tools

Platform Ease of Use
Mobile App Functionality
Option Strategies
Analytic Charts
Automated Trading

Education & Resources

Investor Education
User Training
Simulated Trading
Broker Support