The security of your data is of the utmost importance to you and your clients, which means choosing the best method of storing that data is a priority for you and your business. One of the biggest ongoing debates is the reliability and security of cloud storage versus local storage. Depending on your company’s needs, cloud storage or in-house storage can be viable solutions, or a blend of cloud and on-premise storage could be the compromise you need.

The Argument for Cloud Services
Cloud Service Providers (CSP) are in the business of keeping data secure – it’s all they do, which is one of the main benefits of cloud computing. You can trust a CSP to invest in the best security, latest encryption and strongest firewalls to maintain a solid block between potential threats and your sensitive information. These companies employ security experts who continually build stronger walls around the data they’re protecting.

A public cloud storage system is ever-expanding. A CSP has servers devoted entirely to its clients’ growing data, so the CSP adds on bigger and more servers to accommodate more information. You can never really outgrow a cloud provider.

Power outages and server failures are a reality that any business today must consider. If you store your company’s data and applications on a public cloud server, your employees and clients are unlikely to notice a disruption because cloud computing services have backups of data and generators, and they’re prepared for these inevitable situations. Even in the event of downtime, it should be minimal and there should be no loss of data.

If price is a factor, public cloud storage is going to be your best bet. Cloud computing companies give your business the benefit of the latest hardware and software, along with quick connections to those servers so you can easily access your data and applications. This means you don’t have to invest upfront in the cost of private data storage. You only pay for what you need, so the cost stays low and only increases as your needs increase.

Advantages to Private Data Storage
Regardless of the many arguments for public cloud storage for businesses, many companies prefer to keep their data in-house because their information techs insist it’s more secure to keep data where they can see it. This creates a sense of security because the responsibility of keeping your clients’ personally identifying information, credit card numbers or proprietary information lies in the hands of your trusted IT employees – people you’ve vetted and know.

If your employees rely on real-time access to data or several data management programs simultaneously, an on-premises solution can be preferable because latency won’t be an issue. To manage this method, though, you must have the proper infrastructure in place and IT professionals who can keep everything up and running.

Your initial investment in hosting data in-house is going to be high, but you won’t have extra monthly costs to a third-party company to access your programs and data. Over the long term, your upfront costs should pay off, as long as your IT team continues to beef up security through software, firewalls and encryption.

The Best of Both Worlds
For many companies, a combination of private data storage and public cloud storage is the ideal solution. Extremely sensitive data can be managed on a private server that you trust your IT professionals to keep secure, while your business relies on a public CSP to manage your other data and programs that your employees and clients can access.

Using this blended method means you can spend less money up-front and test both ways of storing data to determine which is right for you and your business.

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