At Future Publishing, we rely on advertising to bring you content you love reading. Most of the content on Top Ten Reviews is created solely by our editorial team. Still, we occasionally work with external partners to create content we hope our readers find interesting and useful.
In some cases, advertisers support us in producing content. This content is labeled so you can see who has funded it and how it was created. We use the label on the page to clarify the advertiser’s involvement in the content.
“Sponsor Content Created With…” or “Advertisement Feature”
Articles labeled “Sponsor Content Created With…” or “Advertisement Feature” are paid for and reviewed by a commercial partner. They may be produced by the client or by staff employed by Top Ten Reviews. This is commercial content and is subject to the Advertising Standards Authority regulations in the UK and Federal Trade Commission regulations in the US.
"Presented By…" or "Sponsored By…"
Articles labeled as "Presented By…" or "Sponsored By…" are independent editorial articles created by writers employed by Top Ten Reviews that have been funded through the support of a commercial partner. When planning this content, the editorial team may find alignment with a funding partner on the topic and the article's headline. Still, the article is not subject to any client review before publishing. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.
If the commercial partner receives a sponsored section within a larger editorial article, that section will have a clear “Sponsor Content” label.
"Preferred Partner"
Articles labeled "Preferred Partner" mean a commercial partner is offering Future a preferential affiliate rate in exchange for greater prominence on the page, such as highlighting a particular deal for a product our journalists recommend.
Top Ten Reviews will only write content featuring “Preferred Partners” when we feel the content or product aligns with what our audience wants. This content has not been sent to the funding partner for approval. It abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.