Geoff Johnson is Sales Director for Witt, a large European manufacturer and distributor based in Herning, Denmark, and responsible for managing its ROIDMI floorcare brand across UK and Ireland. The role ranges from early-stage product development incorporating features essential to the UK homes, to building ROIDMI’s now 2,000-strong network of ROIDMI retailers across the UK. With children and dogs at home, Geoff is a floorcare expert and, prior to ROIDMI, spent nearly a decade developing the robot vacuum cleaner market in the UK for iRobot, a brand recently purchased by Amazon for 1.7bn US dollars.
