What Do We Do?
Just like our name suggests, we review products. For over 14 years, we’ve been one of the largest and most comprehensive product review sites on the web, with tens of thousands of reviews and rankings in categories that include services, software, electronics, business, computers, home appliances and more.
We’re a little different from other product review sites in that each one of our product groupings are displayed in an easy-to-follow format. While we may have researched dozens of products in a category, we’ll only show you the best picks because who has time to wade through hundreds of products in an industry? Our reviews are the perfect combination of product comparison, expert analysis and industry data so you can find the right product for you.
We know everyone’s needs are different. We know the features found in our Gold-Award winning DSLR camera may not appeal to the amateur photographer, and the price tag of our top pick in smartphones may be too much for some people to swallow. The good news is, we’ll show you many other choices that have all been researched, reviewed and ranked as among the best.
Why Do We Do It?
Navigating today’s tech, whether it’s for home, work or the backyard, can be tough. Sure, it would be awesome if you could all fill your cart with the 10 best products, take them home, try them out and return the nine you don’t want. Unfortunately, that’s the stuff of fairy tales. None of us have the time.
Most of us don’t have the energy. And very few of us have the money.
That’s where Top Ten Reviews comes in. We do the research so you don’t have to.
How Do We Work?
We’ve assembled a team of researchers and reviewers who each bring specialized skills and expertise. (And this team is, of course, how we’re able to review so many products!)
Our testing methodology looks something like this:
We send our Research Team out into the marketplace (i.e., the places you shop). They participate in online forums, monitor trends, follow industry news, rub elbows with thought leaders and keep an eye on new advancements in home and technology.
Our Editorial Team picks apart the data they gather to identify products and services of note. Their selections are based on a number of factors, including cost, availability, popularity, etc. Sometimes they’ll suggest a few dozen products for review; sometimes more.
When the final list is complete, our reviewers reach out to manufacturers in search of no-strings-attached samples or products available on loan. Side note: Most manufactures are happy to provide samples – never mind the possibility of a bad review – because they believe in the quality of their products and look forward to the free press – good, or bad. In some instances, when a product sample is not available, we head to the store and shell out the cash to pick it up just like you would.
With products in hand, our reviewers begin the meticulous review process, which includes using most products just as you would. This ensures we’re able to identify and communicate each product’s strengths and weaknesses in a way that makes sense to you.
Among other things, our tests gather data on features, ease of use, durability and the level of customer support provided by the manufacturer. Using a proprietary weighted system (i.e., a complicated algorithm), the data is scored and the rankings laid out, and we award the three top-ranked products with our Gold, Silver and Bronze Awards.
We then lay out each product grouping in a side-by-side comparison that’s unique to Top Ten Reviews. Of course you can click on each product for a more in-depth look into what sets it apart from the others.
How Do We Keep the Lights On?
We’re serious about editorial integrity. So much so, we keep our sales team and reviewers in separate buildings – in different states and in different time zones. Seriously! Once our reviews are complete and published, our sales staff pursues various means of developing revenue. That may include traditional advertising, sponsorships, lead generation or affiliate relationships.
To be clear, these methods of monetization in no way affect the rankings of the products, services or companies we review. Period.
We use these various revenue streams not only to support our staff, but also to purchase products for review, to outfit our offices with the best tools and equipment for testing – including the construction of our new 5,000-square-foot Purch Lab – and to continue to expand the number of products and services we rank and review.
How Do We Update Our Reviews?
You may have noticed that some of our reviews and rankings are slow to update. That could be because very little has changed in a particular product group. For example, stand mixers have not changed much in 20 years, so until something better than the Kitchen Aid comes along, you might not see an update to our review in 12 months – or until the new models arrive.
Other categories, like mobile, change quite a bit as new phones seem to be announced all the time, usually just a few days after you’ve already upgraded. You can bet we will update those product groups faster and more frequently.
First and foremost, we are a review site – not a news site. We won’t have updates and announcements of new product launches or news about upcoming changes to the latest and greatest handheld gadget before its released. You can visit one of the other Purch brands for that.
We are all about helping you find the product or service that works for you. We exist to make your complicated buying decisions easier. If you ever have any specific questions about the reviews on our site, please contact us on Facebook, Twitter, or Instagram.