When shopping for the best eyeglasses online, we’d recommend going with a trusted eyewear retailer who has experience dealing with various types of eyewear, including prescription eyeglasses and reading glasses. Depending on your exact vision needs, you could save a lot of money when buying glasses online rather than going through an optician. That said, there are plenty of places now selling eyeglasses online, but not all of them are made equal, so here we only recommend top-rated sites that have vast experience with selling different types of eyewear.
Many online glasses stores stock the best contact lenses online too, so you could potentially save even more when buying both at once. We’ve been reviewing the best eyeglasses online for years and can quickly spot quality sites from the ones you’re better off passing on, regardless of how tempting their offers may seem at first glance.
GlassesUSA.com carries a large selection of non-designer frames and makes all the lenses it uses in its own laboratory to ensure they are of the highest quality. Both these reasons make it a good choice for purchasing glasses online.VIEW DEAL ON GlassesUSA.com
Our top pick is GlassesUSA because it offers a huge range of online glasses from affordable and designer brands, and at a wide range of prices to suit pretty much every budget. It also runs regular deals and discount events, helping you to save extra money when buying prescription eyeglasses online.
Many sites are now offering ‘try at home’ services too, which means you can arrange to try a number of different frames at home before settling on the right eyeglasses from your face shape and skin tone. For extra convenience, especially during the pandemic, some online eyeglasses stores are also offering tele-appointments so that you can speak to an eyewear expert.
Another benefit of buying the best eyeglasses online is that more and more stores are able to work directly with the best vision insurance companies, so you won’t have to go back and forth between them. In our guide to eyeglasses online, we’ve rounded up the most trusted retailers, many of which offer free shipping, and a decent range of frame, lens and coating options. Let's take a look at these online glasses retailers now to see what each one has to offer you, from generous discounts and free shipping to easy-file prescription services.
10 best eyeglasses online
1. GlassesUSA: The best eyeglasses online overall
GlassesUSA.com has over 6,000 frames in stock from more than 45 designers, and is our top pick for the best eyeglasses online. You can shop by the type of glasses you want, like multifocal lenses or sunglasses. There are numerous kinds of glasses available, including prescription glasses and glasses in a range of colors and styles, To make it easier to find your perfect glasses, you can even search by brand, sales and even trends like lightweight glasses, tortoise shell frames or clip-on sunglasses.
GlassesUSA.com frequently offers coupon codes and discounts, so you'll most likely be able to find something affordable as well. If you're unsure what kind of frames will look best on you, the website also has a digital try-on feature, called the Try-It Mirror.
You can use preloaded photos of models or upload an image of yourself or your child to see what the glasses will look like. This eliminates the chance of getting your glasses in the mail and immediately hating them. Every pair you buy is backed with a 365-day warranty, and you get free shipping and returns in the United States.
Customer service is proactive too, responding professionally to every review on leading user-review sites like TrustPilot, and offering to resolve any negative issues that are mentioned. With a wide selection, easy-to-use website and great shipping and return options, GlassesUSA.com is one of the best places to buy glasses online.
- Read our GlassesUSA.com review
2. Zenni Optical: Best eyeglasses online for extras
Zenni has an enormous range of stylish customisable frames and lenses, even if there is a distinct lack of labels. With thousands of fully customizable frames and lenses, many of which are available in a range of colors and materials, there's lots to choose from.
The costs of all this are kept low by manufacturing and shipping from China, without those pesky middle-men adding both time and extra cents to your order. However, this lack of designer options and bricks and mortar stores may keep the costs down but may also limit the appeal to some customers.
Shipping can also take a few weeks and there’s no “try before you buy” scheme, so you’re taking a small risk and you do need to keep a keen eye on the optional extras. Still, Zenni is a good addition to our best eyeglasses online guide thanks to its jam-packed range of frames.
- Read our Zenni Optical review
3. Warby Parker: Best for trying frames at home
Warby Parker sits highly in our guide to the best eyeglasses online because it enables customers to try out multiple frames at home. That alone is a huge confidence booster, as you can rest assured that you’re choosing frames that actually suit your face shape and skin coloring.
So how does it work when buying glasses online at Warby Parker? Well, after taking a brief quiz to determine your face shape and preferred aesthetics, you select up to five frames to try on at home for five days. If none of them suit you, send them back free of charge and try on another batch until you land on the frames you love. Easy, right?
With free shipping, free returns, and frames (with prescription lenses) starting from only $95, Warby Parker is one of the best eyeglasses online companies for an easy purchasing process. Even better, for every pair of eyeglasses you buy, Warby Parker donates a pair to someone in need. To date, the company has donated more than five million pairs of glasses. Get some flattering new prescription glasses or sunglasses and help someone see better. Sounds like a win-win to us.
- Read our Warby Parker review
4. EyeBuyDirect: Best eyeglasses online for value
EyeBuyDirect is the discount supermarket of the online eyewear world. The signage might be plain and a little dated and the range might not be exactly what you had in mind in for, but the prices sure do make up for it and there are real bargains to be had.
Of course, there isn’t the touchy-feely appeal of the newer start-ups, or the premium appeal of the high-end stores and sometimes these bargains come at the expense of the feel-good factor or polish you might get elsewhere. Moreover, the pricing might not be as transparent and simple as some other sites, but frame and lens prices or low, so as long as you keep a tally you won’t be in for any nasty surprises.
- Read our EyeBuyDirect review
5. Ambr Eyewear: Best online glasses for your health
At night our phones and tablets are stimulating our brains and keeping us awake and Ambr sells blue light filtering glasses, albeit in a restricted range. The lenses are glare and UV resistant as standard, and their blue light filter comes in a variety of strengths and flavours, including sunglasses and transitions.
The company can fulfill your prescription needs, as long as they’re on the modest side and its webcam ‘try on’ is a lots of fun. It’s an option worth considering if you’re someone who spends a lot of time with their nose pressed against a screen (guilty as charged).
Ambr’s range of frames is about the smallest we’ve tested and the range of lens options is very similar. While this has its disadvantages if you’ve set your heart on some window shopping, it does make the checkout process much easier and reduces your screen time (winner on all fronts).
- Read our Ambr Eyewear review
6. Coastal: Best eyeglasses online for buying advice
Coastal is one of the newest online glasses retailers, trading since just 2000, but already it has a good reputation. The site is also a valuable resource for information about everything from guides on how to buy prescription glasses online, to tips, trends and eye care advice.
The online glasses range is well curated, with plenty of classic and more unusual frame choices to pick from. Coastal regularly runs offers too, and new customers can get 40% off their first pair of glasses, which is a considerable saving.
- Read our Coastal review
7. Felix and Iris: A simpler way to buy glasses online
The Felix and Iris style is down-home, simple and clear. Its range is great, as long as it has what you need. It puts its family values front and center, ahead of the mod cons and optional extras that other sites offer. But its prices are comfortable and the shopping experience is quick and painless. In fact, the entire process of choosing frames, choosing lenses and checking out is one of the easiest we tested.
The pricing structure is another good example of simplicity and transparency. If your lenses are simple you pay $119. Bifocals cost more; readers cost less. There are the standard range of lens options, tints and protections which all add to the price, but they’re clearly labelled as optional and skipping them takes no time at all. We also appreciate the fact you can leave the prescription details to them and your optometrist. Genius.
- Read our Felix and Iris review
8. FramesDirect: Best eyeglasses online for custom wear
If you want to browse every last possible version of a set of frames, down to the tiniest detail, then Frames Direct absolutely has the best eyeglasses online for you. Sort options by categories like 'hipster' or 'unique', frame shapes, bridge sizes, colors, and frame materials. You can mix, match, sort, organize, remove all the filters and start again for an afternoon (or three) of nonstop eyeglass frame browsing.
There’s no at-home or virtual way to try on your frames, but the amount of cash you can save nearly makes up for it. You’ll find designer frames at Frames Direct for substantially less than you would at a brick-and-mortar shop, and you can even use funds from your insurance’s flexible spending or health savings account.
- Read our FramesDirect review
9. Lenscrafters: Best eyeglasses online for a store feel
You may like the ease of online shopping, but feel reluctant to use it for something as important as your eyeglasses or sunglasses. If that sounds familiar, the best eyeglasses online for you will likely come from Lenscrafters. With more than 1,000 physical locations across the US, there’s almost certainly a Lenscrafters near you, ready to provide any in-person customer service you may need.
Lenscrafters offers plenty of brand names and styles, but at higher prices than other online shops. However, Lenscrafters’ site makes it easy for you to determine how much of your total cost will be covered by your insurance. You can browse different styles online, calculate how much co-pay is needed, then head to the store when you’re ready to buy. So this is a nice balance of shopping comfortably at home, with the added reassurance of professional in-store help.
- Read our Lenscrafters review
10. Lensabl: Best cheap eyeglasses online
Lensabl takes your trusty old frames and fits new lenses into them, even sending you a box to ship your old frames to them. The whole process takes as little as two weeks. If you really want to buy some eyeglasses you can but the range is quite limited so it’s just as easy to buy some budget frames of your choice and get some lenses popped in.
While getting some new lenses might not be as exciting as a whole new pair of frames, your new purchases will arrive in a nice, smart package so it still feels like a bit of a treat. This is a great and easy way to hang on to beloved frames without going to the hassle of an optometrist trying to talk you out of it.
- Read our Lensabl review
Tips for buying glasses online
What to look for in a good eyeglasses online retailer
- Verified customer reviews
- Clear and concise pricing
- Free delivery and returns
- Order tracking function
- A range of cheap and designer eyeglasses
- Various easy ways to contact customer service
How to buy the best eyeglasses online
Like anything you buy online, price is a deciding factor when it comes to the best eyeglasses online for you. The amount you’re prepared to pay depends on your own personal circumstances, how often you wear your glasses, how many pairs you need (if you’re anything like us, a second pair always comes in handy, especially if you’re prone to leaving them in classrooms/shops/the garden).
What you end up paying for glasses also depends on discounts and hidden extras, as well as how fond you are of a designer name. So looking closely at the terms and conditions and deciding whether you really do need those Dolce and Gabbanas or whether you can put up with your trusty old frames, some fresh lenses and a new way of seeing things, can be important.
Website performance is an increasingly crucial part of the online retail process. How often have you abandoned a shopping spree because the page failed to load or added something to your basket only to find it’s disappeared? Ease of use and speed of transaction is important, along with speed of customer service response. And, importantly for any retail purchase, a try before you buy option is worth taking very seriously.
We’ve done our best to seek the best ones out in our online glasses reviews. Start with our buyer’s guide to buying glasses online below and then follow the links to our full reviews.
What are the shipping options?
Most online eyeglasses retailers will ship your glasses for free, whether you’re buying prescription lenses or not. The few websites that do have a free shipping minimum usually set it at purchases of around $50 upwards, and as most glasses cost that much (or more), it's most likely not going to be a problem for you.
Eyeglasses online FAQ
Do I need a prescription when choosing from the best eyeglasses online?
You can buy fashion statement frames and regular sunglasses without a prescription. You’ll have to input your prescription information in order to buy anything that corrects your vision. Often, you can email or fax your prescription information if you prefer. If you don’t have a copy of your prescription or are confused about which numbers mean what, many online glasses companies can contact your eye doctor’s office to get the necessary information.
Reputable online glasses stores strongly encourage customers to get regular eye exams. Some, like Eyeglasses, even have locator features on their websites to help you find a local eye doctor.
If you have excellent vision naturally or wear contact lenses but like glasses for their stylish flair, you can buy non-prescription glasses from many providers. You’ll typically still have to pay for the lenses, but non-prescription lenses cost much less than the corrective kind. Some online stores include very basic non-prescription lenses in the price of the frames. In addition, some companies let you enhance non-prescription lenses with extras like anti-reflective coating, anti-scratch coating or even UV protection. However, you need to pay for those features as well.
What is the returns process when buying prescription eyeglasses online?
If you follow all the steps correctly to get your online prescription glasses and they just don’t work for you, reputable companies will exchange the glasses, provide a full or partial refund or sometimes give store credit. That said, not every company offers the same amount of time for you to decide, so check before you buy.
For example, Zenni Optical gives you 30 days to call for a “return authorization” and offers a 30-day warranty, while Coastal gives you 14 days for an exchange or refund, and has a year-long warranty covering manufacturing defects. Some firms give you a full year, but they often require that the prescription glasses must be returned in unused condition, and some companies, in rare cases, will deny returns.
If you’re having trouble seeing with the glasses you ordered, you can take them to the optometrist who initially examined your eyes and wrote the prescription to inspect the glasses for accuracy. However, you’ll likely need to pay for this service. In rare cases, you’ll discover that your prescription needs adjusting or your lenses were ground incorrectly.
Can new prescription lenses be added to old frames?
As long as the frames are good quality and well made, you shouldn’t have much trouble popping new lenses into them. Attempting to put prescription lenses into cheap drugstore sunglasses isn’t likely to work. A colleague at Top Ten Reviews has recycled the same pair of glasses frames three times, getting new prescription lenses as her prescription changed.
She said she was cautioned by the retailer that the process of inserting new lenses into older frames might not be successful because it can put a lot of stress on the old frames, but so far it has worked well for her. She likes her existing frames and appreciates the fact that she doesn’t have to always buy new ones. This cuts the cost quite a bit. Note that as your prescription changes, the shape of your lens may also need to change. Progressive lenses need to be large enough to fit both magnifications, for example.
In the online platform Quora, several people weighed in on the question of whether you can put new lenses into frames for sunglasses, and the consensus was yes, as long as the frames were high quality .
In that Q&A, Neda Gaikwad, who is working toward a master’s degree in optometry and vision sciences at the University of Hyderabad in India, addressed the question of putting new lenses into sunglass frames. She suggested instead considering light-sensitive glasses that darken when you go outdoors. “It'll be amazing when you're out in the sun and you don't have to decide between sun glasses or your own spectacles,” she says. However, she cautions that these kinds of glasses cause a bit of trouble inside where the lighting is low due to lower contrast.
Are prescription sunglasses necessary?
The short answer is, yes. Not only are sunglasses chic, but they also serve a vital purpose in protecting your vision. The American Academy of Ophthalmology (AAO) says, “The sun can be harmful to your eyes and skipping protection for them altogether can be dangerous.” This applies whether you need glasses for vision correction or if you have 20/20 vision.
“The most important part of any pair of sunglasses – prescription or not – is the UV-blocking lens. The sun’s ultraviolet (UV) rays contribute to a number of eye problems, including cataracts, cancer and growths on the eye,” according to the AAO.
For people who need glasses to see clearly, prescription sunglasses can be a boon. With them, there’s no more fiddling around with snap-on dark lenses, which might not block all or close to 100 percent of UV rays – something that’s essential for the best vision protection.
You also don’t need to bother with contact lenses to actually see what you’re doing. Buying prescription sunglasses online is similar to buying regular glasses, and virtually all the companies we reviewed offer a variety of sunglasses. If your prescription hasn’t changed all that much, you can often tint your old lenses and pop them into sunglass frames.
How to buy the best eyeglasses online to suit your face
Buying eyeglasses online is tricky enough just with getting the lenses right, but finding frames that look good adds yet another complication. There are four factors to consider, according to an article on international vision insurance company VSP’s website.
The first consideration is your face shape. If you have a round face, VSP recommends square or rectangular frames. For an oval face, choose frames that are wider than the broadest part of your face and look geometric in shape. Oval and round eyeglass frames look good on square faces. If you have a diamond face, try frames that are wider than your cheekbones and perhaps slant upward. For a heart-shape face, check out frames that draw attention to the lower part of your face and draw an onlooker's eye away from the forehead.
VSP also recommends you considering your skin tone. Gold, bronze, honey or tortoise best suit warm skin tones, while cool skin tones are better served by black, dark tortoise, silver or even colors such as pink or purple. In addition, the company suggests you consider your personality and lifestyle when choosing frames.
Many online glasses retailers help you pick frames with virtual try-on features. To use this tool, you either upload an image of yourself or use a webcam, then try different frames on the picture to see how they look on you without even leaving home. Five of the online glass companies we reviewed offer this useful service: GlassesUSA.com, Eyeglasses.com, SmartBuyGlasses, FramesDirect and Zenni Optical. Even more helpful are sites that ship you the actual frames for in-home review.
Why are eyeglasses so expensive?
You’d think the technology and craftsmanship that goes into lenses would be the driving factor that hikes the price of glasses, but the cost of frames can do quite a bit to boost the final price. Finding good-looking frames isn’t the challenge, finding ones you can afford is.
One reason frames are so pricey is that glasses have evolved from simple vision correction devices to fashion statements. Perhaps the more influential reason is that a single Italian company, Luxottica, manufacturers most of the designer brand frames. Prada, Armani, Tiffany, Chanel and Ralph Lauren frames come from Luxottica, according to a 2014 report in Forbes. Luxottica also makes frames for companies not traditionally associated with luxury such as Target Optical, Lenscrafters and Pearle Vision.
Luxottica is the biggest eyewear company in the world, and with such size and reach, it can influence prices. However, the company denies it is a monopoly and notes the quality and appeal of its frames.
Of course, there are online eyeglass retailers with fine selections of attractive, more reasonably priced frames. Zenni Optical makes its own frames, which cuts out the middleman and can help keep costs down. A quick look at the New Arrivals section on the Zenni webpage showed nice-looking glasses ranging from $19.00 to $32.95.
There are also sale sections on its website with glasses that start as low as $6.95 for frames and basic, single-vision lenses. Naturally, the cost of these rock-bottom price glasses increases when you add specialty lenses like bifocals and if you get anti-glare and anti-scratch coatings, but they’re still very inexpensive.
Best eyeglasses online for for children
So long as you have a copy of your child’s prescription and information about their pupillary distance (PD) from their eye doctor, you can buy their glasses on many of the same sites you can use for yourself. However, there are some special considerations to keep in mind.
Since your child’s nose is small and still growing, it can be difficult to get a proper fit on the bridge to keep their glasses from sliding down. Nose pads affixed to the inside of the glasses can help. A saddle bridge, which loops entirely over the nose but does not use nose pads, can also help if it fits tightly enough.
To further aid in keeping glasses positioned right on your child’s face, you can purchase frames with a cable temple – a C-shape extension of the frame that extends down from the top of the ear and around it. It should fit snugly but not tight enough to be uncomfortable.
Parents with energetic children will appreciate flexible eyeglass frames that can withstand twisting and still not break, not to mention anti-scratch and anti-glare coatings. The latter helps reduce eyestrain and strain-induced headaches, especially when your child is under fluorescent lights at school, watches TV and uses mobile screens.
When you buy glasses for kids online, it’s good to shop on a site that has a generous return policy since it may take some trial and error to get frames that fit right.
Are those lens coatings really necessary?
As you order glasses online, you’ll notice the sites always offer a number of lens coatings. They jack up the price enough that you might wonder if any of them are absolutely necessary.
Certain coatings can make your lenses more durable and prolong the life of your glasses. Scratches, glare from strong sunlight and glare from computer screens can hamper your vision, and in many cases, they cause eyestrain and headaches. Lens fogging can also cause vision problems.
Anti-scratch coatings are usually always worthwhile. “Today, most eyeglass lenses, including high-index lenses and lenses made of polycarbonate and Trivex, have a built-in scratch-resistant coating,” according to a 2017 article in the online publication AllAboutVision.com.
However, blog author Dr. Gary Heiting, an optometrist, says lenses with scratch-resistant coating on the front and back have a harder surface that resists scratches caused by being dropped or being cleaned with something rough like a paper towel.
Anti-reflective coating can cut down on or even get rid of glare from light reflecting off your lenses. This coating is especially useful for night driving, reading and using a computer. “AR coating is highly recommended for all eyeglass lenses, but particularly for polycarbonate and high-index lenses, which reflect more light than regular glass or plastic lenses if anti-reflective coating is not applied,” Heiting says.
If you live in an area that gets very cold, an anti-fog coating could save your life, since fogged up glasses can hamper your ability to see once you come inside a warm place. There is a coating called Fog Free that gets rid of moisture condensation on lenses and prevents glasses from fogging up. “Fog Free can be applied to plastic, polycarbonate and other eyeglass lenses, including high-index lenses and Transitions photochromic lenses. The anti-fog coating is applied to the lenses before they are cut to fit into your frame at the optical lab. Ask your optical retailer about pricing and availability,” Heiting says.
You can also try Optifog lenses. For them to work, you need to apply a drop of Optifog Activator onto each lens, then use a microfiber cloth to smooth the liquid fully across both sides of the lenses. One drop per lens eliminates fog for as long as a week.
In addition, you may want a coating that blocks ultraviolet (UV) light. The sun’s rays can contribute to cataracts, retinal damage and other problems, according to Heiting. This coating helps protect your sight. Most plastic prescription lenses already have some UV light protection, but you can opt to pay for a UV-blocking dye that gives you complete protection. You don’t need this coating if you get photochromatic, polycarbonate or high-index plastic lenses.
The best eyeglasses online: aftercare
No matter if you wear glasses all day or just for reading, eventually they’re going to get smudged and dirty. It’s important to clean them correctly to protect your investment, even if you nabbed an online bargain. Scratched lenses won’t hurt your vision, but they can cause eyestrain and headaches, according to a 2018 Q&A section on the American Academy of Ophthalmology’s website.
Your handy shirttail can create tiny scratches in your lenses, as can tissues and paper towels. You should also avoid using spray liquid window cleaners and other household cleaning products at all costs, since they can harm the protective coatings.
According to an article on AllAboutVision, the best approach is to blow off any debris and then gently wash the glasses with warm water and non-lotion dish detergent. Make sure to clean all areas, including the frame and nose pads, then shake the glasses a bit and dry with a lint-free dish towel that hasn’t been treated with any kind of fabric softener (liquid or dryer sheet). “A cotton towel that you use to clean fine glassware is a good choice. Make sure the towel is perfectly clean. Dirt or debris trapped in the fibers of a towel can scratch your lenses; and cooking oil, skin oil or lotion in the towel will smear them,” the article says.
When you’re on the go or even at home, microfiber cloths intended for cleaning glasses work beautifully, and they don’t harm the lenses. Glasses retailers will often include one with your purchase.
If your new glasses are giving you a headache, there are several things that could be causing the problem. The most common cause of headaches with new glasses is a prescription change. It’s not unusual for your head to hurt a bit and your eyes to feel tired as they adjust to your new prescription. If you’re still uncomfortable after several days, visit a doctor's office and make sure your lenses are the right prescription. There's always a chance the online company made a mistake, and even a slight deviation can make a difference.
Your glasses can also cause headaches if you spend a lot of time looking at a computer screen. If you have this problem, invest in an anti-glare filter and make sure your prescription isn't too strong for close-up reading. If you get headaches during certain times of the day or during certain activities, the lighting may be to blame. Bright lights combined with an incorrect prescription is a recipe for disaster and usually means it's time to get new lenses with an updated prescription.
If you're experiencing headaches, blurred vision or have difficulty concentrating visually, there's a possibility you're experiencing overprescription. If you've already consulted with your eye doctor more than once about these problems, we'd suggest getting a second opinion. Wearing lenses with a prescription that is too strong can cause a multitude of side effects that can be avoided simply by wearing a different lens.
Once you've found the perfect glasses, you need to protect them. If you work in an industry that puts the safety of your glasses at risk, Cocoons has exactly what you need. This company sells lightweight durable sunglasses meant to be worn over your prescription glasses. Think safety glasses, but much more stylish and just as protective.
These frames can eliminate glare, block UV rays and help you see better in extreme conditions. There are more than 500 size, color and lens combinations to pick from. The online size finder makes it easy to figure out which lenses will work for you, but just in case they're not perfect, the company has a 30-day money-back guarantee.
Whether you work in an industry with a lot of debris or simply look at computer screens a lot or need help with avoiding glare at night, Cocoons has a protective pair of stylish glasses that will work for you.
Buying the best eyeglasses online: extra features
Not everyone needs specialty coatings or lenses, but they may help your vision, improve comfort or make wearing glasses more convenient. Even though they add to the cost of lenses, most people find things like standard coatings to be necessary. For example, anti-scratch coatings are essential for both children and adults, and anti-glare coatings can prevent eyestrain and its accompanying symptoms such as headaches. However, some online retailers offer other extras you might like. Here are some to consider:
Polycarbonate lenses: These plastic lenses are lightweight and can take plenty of knocks. They’re often used for children’s glasses but are also an excellent choice for active adults who risk having their glasses knocked off in sports, gymnastics, dance and other activities.
Progressive lenses: These glasses don’t have the obvious lines found on regular bifocal and trifocal lenses. Progressive lenses look better and are less aging. In addition, they can make it easier to see since there aren’t dividing lines in the middle of the lenses.
Photochromic lenses: These dual-purpose lenses correct vision in indoor lighting and darken when exposed to sunlight. However, they don’t get quite as dark as most sunglasses.
Buying glasses from a physical retailer
Despite the convenience of online shopping, some people choose to stick to their local optometrist’s office for their glasses, according to Nathan Amery, who has managed eyewear ecommerce websites Pretavoir and GlassesNow, and now leads digital marketing at Jewellerybox. In a 2014 post on Quora, a question and answer website, he observed several reasons why. For example, you can get a better sense of how the glasses feel and how heavy they are when you physically try them.
You might choose to shop in person if you need someone to answer questions, provide feedback or examine your old glasses, and this is “especially true for people who have high or complex prescriptions or varifocals,” Amery said.
Amery says some consumers “just need to be sold to or recommended something. Imagine this was your first pair of glasses – all you had was a piece of paper with numbers on it that meant nothing to you. I’d rather go to a shop in that situation.”