Pros / Unlike many retailers who rely on outside labs, makes its own lenses in its optical lab, which allows for considerably greater quality control.

Cons / It has a limited selection of children's glasses.

 Verdict / offers first-rate lenses, plenty of non-designer frames and excellent customer service. carries a large selection of non-designer frames and makes all the lenses it uses in its own laboratory to ensure they are of the highest quality. Both these reasons make it a good choice for purchasing eyeglasses online.

There are far fewer name-brand frames in’s online store than its competitors’ – the company carries glasses by only 46 designers. However, they are well-known brands like B&K, Diesel, Giorgio Armani, Tommy Hilfiger and Elizabeth Arden. In addition to these designer frames, this retailer boasts a good selection of generic-brand eyeglasses for men and women as well as sunglasses and multipurpose goggles. The company also offers frames for kids, but the selection is limited. Ski goggles for adults or kids aren't available either. 

Finding the frames you want can be daunting with so many styles and choices, so has a virtual-optician frame wizard to help you narrow down your options. It asks you a series of questions about your lifestyle and favorite activities and then presents you with a selection of frames to get you started. Though some stores have bigger selections, is still competitive and carries glasses to suit all tastes, including full-rim, half-rim and rimless frames. There is also a separate section for prescription sunglasses. You can pair your frames with single-vision, progressive and bifocal lenses, and several of its frames can be used for reading glasses and fashion, non-prescription glasses. You can also purchase photochromatic lenses and add anti-scratch, anti-glare and UV-protection coatings.

If you are curious to see how you would look wearing a certain pair of frames, you can use the Try-It Mirror. This tool lets you upload a headshot and virtually try on the glasses.

Just like and, the service offers free shipping in the United States on all orders, and you can track your order. Standard shipping takes between three and 14 days, which is a bit of a wait. International shipping is also available. prides itself on great customer service and tries to hire college graduates who wear glasses because they understand customer needs. In addition, our research showed that the company’s claim that phone response was generally less than 10 seconds was true. You can get in touch with the company by phone, email or live chat if you cannot find answers to your questions on the website. Also, you have 14 days to return your glasses if there are any problems.

Contributing Reviewer: Linda Thomson

  • Selection Score
  • Return Policy
  • Estimated Shipping Time
  1. The percentage score based on frame selection.
    More is Better.
  2. 6
    90.0 %
  3. 100.0 %
  4. 100.0 %
  5. 95.0 %
  6. Category Average
    80.77 % Visit Site