KitchenAid has just made its boldest release of 2023 so far – and we love it

Fuscia KitchenAid stand mixer shown in green kitchen with baking equipment around it.
(Image credit: KitchenAid)

If you're a fan of big, bold and beautiful colors, then you'll love the new Color of the Year from KitchenAid. 

The best stand mixers from KitchenAid are a staple in any established kitchen setup, and there are over 40 colors to choose from so that you can find the perfect shade to match your personality and interior. Plus, it's a great excuse to keep it out on display and add a fun touch to your cooking setup. 

KitchenAid's ethos is championing color to fuel creativity, so it's only right that this year's choice would be bold, playful, and vibrant. Their Color of the Year 2022 was a deep, sultry beetroot shade, while 2021 delivered a warm honey, so our expectations for this year were certainly high. Luckily, KitchenAid delivered with an even brighter hibiscus hue, which is inspiring our office to start booking tropical vacations and begin baking just as invigorating treats. 

So, want a closer look at KitchenAid's hibiscus range? We've got the low down of the products on offer so you can start planning your brand-new pink-themed appliance purchases. 

What is being launched and when? 

KitchenAid has said that their new 2023 hibiscus range is designed to "captivate the beauty of the Hibiscus flower. The vivid fuchsia with a matte finish sparks adventure and fun in the kitchen, inspiring everyday makers to experiment with exciting, new recipes."

Creativity should be at the core of every kitchen, and this vibrant pink shade is the ultimate way to bring a bit of fun into a space that you use daily. It might be too out there for some, but it's a great way to add a small touch of color to an otherwise neutral room. 

There are two new product offerings in this color, the KitchenAid Artisan Tilt-Head 4.7L Stand Mixer and the KitchenAid Artisan K400 Blender, which also received a four-and-a-half star rating from the Top Ten Reviews team. KitchenAid is known for its outstanding quality, so you can rest assured that you will receive both durability and style in either appliance. 

The Artisan Tilt-Head 4.7L Stand Mixer has many great attachments including a flex edge beater, dough hook, wire whisk, pastry beater, and extra 3L stainless-steel bowl. You can also purchase over 15 more features so that you can accomplish everything from slicing, grating, mincing, chopping, peeling, and juicing. It's also made of die-cast metal, so it's built to stand the test of time. 

If you're looking for a fun upgrade for your morning juices, the Artisan K400 Blender is a no-brainer. It has the classic die-cast metal base, a 1.5 peak HP motor, and a 1.4L ribbed glass jar - a much sturdier model than other blenders on the market. It has simple, intuitive controls, including three pre-set recipe programs and a self-cleaning cycle. 

The even more exciting news is that you don't have to wait long to purchase this range. The Color of the Year 2023 shade is available starting February 9th in the Artisan Series 5 Quart Tilt-Head Stand Mixer (starting at $499) and K400 Blender (starting at $300).

Holly Cockburn
TTR Features Editor, Cleaning

Holly, the former Features Editor of Top Ten Reviews, brings a wealth of experience in creating practical home content. With a background in freelance writing and product copy, she is dedicated to producing thorough features that help readers make the most of their homes and gardens.